Tokyo 2020 TeamAUS Village Signage

CLIENT

Australian Olympic Committee

DESIGN BRIEF

The Tokyo Olympic Village served as a home-away-from-home for the Australian Olympians and Team Officials during the Games, providing a unique opportunity to create a space where athletes could feel at ease. To achieve this, the signage design featured both Tokyo-themed zones and Australian-themed areas, blending local culture with Australian identity to foster a sense of connection and comfort.

Notably, the external signage played a crucial role in setting the Australian team apart from other nations. The signage prominently displayed the Australian Olympic Committee’s signature Indigenous artwork, which not only made a bold visual statement but also contributed to a distinctive and meaningful atmosphere. This artistic touch helped to create a recognizable Australian presence amidst the international crowd.

Inside, the media room was designed to reflect Australia’s cultural heritage and natural beauty. Indigenous artwork adorned the walls, accompanied by stunning prints of the Australian landscape. Comfortable couches, abundant plants, and a vibrant green wall helped to establish a relaxed, welcoming environment. The thoughtful layout and design of the media room were further enhanced by the strategic use of signage, ensuring that the space felt inviting while also maintaining a professional atmosphere.

Moreover, the Australian flora wall, crafted by Melbourne paper artists, was placed at the entrance of the Village to greet Olympians and Officials. This intricately designed piece of signage not only celebrated Australian flora but also symbolised the connection between the athletes and their homeland.

Incorporating these elements, the Tokyo Olympic Village was transformed into a space that reflected the Australian spirit. Through its unique zones, impactful signage, and artistic flourishes, the village became a place where athletes could truly feel at home while representing their country on the world stage.

PROCESS & DELIVERABLES

Concept Development
Layout Design
Typography
Finished Art
Large Format Printing
Signage