Digital.
MELBOURNE STORM
‘Coming to Fiji’ Digital Campaign
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CLIENT
Melbourne Storm
DESIGN BRIEF
To promote the first away game in Fiji, Melbourne Storm required a design which combined their signature brand colours, island imagery that would inspire tourism, and Fijian artwork to tie into the culture and theme of the occasion.
The campaign art included two campaign messages – one to announce the event, and one to promote ticket sales.
The social media ads and email blast encouraged fans to buy tickets via a Flicket landing page and was supported by a competition to win a Fiji travel package by renewing club membership.
PROCESS & DELIVERABLES
/ Concept Design
/ Image-making
/ Photo-retouching
/ eNewsletter Design
/ Social Media Ads
/ Flicket Landing Page Design