Brand Identity.
ACA Victoria
Immerse Conference 2023.
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CLIENT
ACA Victoria
DESIGN BRIEF
Create a brand identity that truly embodies the vibrancy, multiculturalism, and dynamic energy of Victoria’s Early Learning Sector. This was the core idea behind the event, where the essence of the sector was on full display, and the atmosphere buzzed with excitement.
Throughout the event, attendees immersed themselves in a vibrant trade exhibition featuring approximately 50 exhibitors from the early learning industry. These exhibitors interacted with guests and shared valuable tips, demonstrated their latest products, and hosted engaging activities. At the same time, insightful talks from industry leaders sparked meaningful conversations, while live entertainment kept the energy high—both during the day and at social events like the spirited cocktail party.
The grand finale of the three-day event was an unforgettable dinner hosted at the Melbourne Convention and Entertainment Centre (MCEC). The evening drew over 300 guests and was filled with excitement, thanks to an array of entertainers, including Bollywood dancers, DJs, circus performers, and rock bands. Interactive photo booths, photographers, and indulgent treats like an ice cream cart and a chocolate stall added to the fun and festivity of the night.
The brand identity for the event was designed to reflect this incredible energy and celebration of diverse cultures. It merged vibrant colors and a modern, future-focused logo that perfectly captured the spirit of the Early Learning Sector. The result was an identity that not only showcased the sector’s youth and vitality but also positioned it within a professional, sophisticated environment.
This brand identity elevated the Early Learning Sector, giving it a refined yet energetic presence that resonated with both the attendees and the wider community, perfectly encapsulating the sector’s commitment to growth, learning, and inclusivity.
PROCESS & DELIVERABLES
Concept Development
Brand Identity Design
Marketing Collateral
Print & Digital Signage
Social Media ads
Finished Art
Production Management