‘Living’ Brochure Design

CLIENT

iGuzzini

DESIGN BRIEF

iGuzzini is a leading lighting company in the Architecture & Design industry. To sell to the residential market, they required a brochure design to display how their products transform the home. The result was a 136 page publication that embodied the style, innovation and sophistication of iGuzzini light solutions.

The brochure design emphasises a clean, minimal aesthetic, allowing the stunning product imagery and professional architectural photography to take centre stage. Adding to its quality, the brochure was printed on uncoated paper stock, making every product application appear even more impressive. The combination of quality imagery and simple layouts help readers see the impact iGuzzini lights have in real life.

Typography played a key role in the brochure design to balance a modern look with readability. Soft, neutral colours make the journey through a lengthy brochure easier. While clean, easy to read layouts ensure both technical specifications and imagery were presented in a way that was both informative and engaging.

Above all, this brochure design is more than a product catalogue. It showcases the sophistication of iGuzzini lighting. The imagery captures how light is not simply about illumination, but how it transforms the essence of a space — sets the mood, enhances texture, and creating depth.

By tailoring the brochure design to the brand identity and audience, this piece became more than a marketing tool—it was a refined, visually engaging portfolio of iGuzzini’s craftsmanship. This project highlights the value of well designed print materials, demonstrating how thoughtful design can elevate a brand’s storytelling and leave a lasting impression.

PROCESS & DELIVERABLES

Concept Design
Typography & Layout
Brochure Design
Photo Retouching
Finished Art