Website, Video & PDF Catalogue

CLIENT

Creative Ingredients

DESIGN BRIEF

As a first-choice and established wholesaler of baking and gelato ingredients, Creative Ingredients requested a rebrand and web design at the time of a Management change. The new website, which was drastically simplified, allows them to maintain more direct contact with their clientele via a traditional sales and ordering process – downloadable PDF form.

The web design features a video in the header to demonstrate the range of product on offer, a summary of the business and partners, the product catalogue as a downloadable PDF, and contact form. Functionality is simple, and the user interface is clean, allowing the user to navigate the site comfortably and easily.

The design was influenced by retro creative because as a brand, they had hundreds of years worth of baking and gelato making experience that lended itself to a nostalgic design. Contributing to this aesthetic, is the ribboned buttons, the bunting style edges on colour blocks, patterns, soft gradients, geometric typeface and rondel logo.

PROCESS & DELIVERABLES

Brand Identity
Web Design
Catalogue Design & Layout
Video Editing
Web Development