Annual Report 2021

CLIENT

Australian Olympic Committee

DESIGN BRIEF

The 2021 financial year for the Australian Olympic Committee (AOC) was most significant. With the Tokyo 2020 Games delayed by a year due to the Covid-19 pandemic, the 2021 annual report was a fascinating exploration of all that took place during the Summer Olympic Games. Over 180 pages, Olympians in green and gold at ceremonies, in the middle of competition, or relaxing in the Team Village graced the pages. It made for an engaging read of what’s often a dry publication.

The AOC had major partners on board who led engaging campaigns and fan activations that brought so much energy to the Games period and were noteworthy inclusions. All this material could have made for an overwhelming annual report design. However, sectioned appropriately, the pagination was clear, well written by Senior Management and presented in a visually engaging way. The aesthetic drew from the initial Going to Tokyo campaign which I designed only a year earlier. The graphics for the campaign were very textural and gritty, to give an impression of high energy and the dust being kicked up. The distressed edges on images and graphics gave the annual report a much more relaxed look despite the typography and infographics sticking to corporate and professional design.

PROCESS & DELIVERABLES

Concept Design
Image Retouching
Deep Etching
Infographics
Typesetting
Layout Design
Annual Report Design
Finished Art