The Alphine Resorts Coordinating Council is a government agency that ensures the sustainable growth of Victoria's alpine region.
The key brand visual, the abstract, angular shape, references the moutainous terrain and colour palette of the alpine region. The abstract shape expands and changes across the brand touchpoints, reflecting the notion of sustainable growth.
Outcomes included a brand refresh, style guide, full page advertisements, business stationery, infographics and a 120 page Strategic Review document.
