{"id":970,"date":"2025-03-27T05:59:50","date_gmt":"2025-03-27T05:59:50","guid":{"rendered":"https:\/\/benj.com.au\/staging\/3143\/?post_type=work&#038;p=970"},"modified":"2025-03-31T06:31:52","modified_gmt":"2025-03-31T06:31:52","slug":"blaq-liquid-cafe-signage-design","status":"publish","type":"work","link":"https:\/\/benj.com.au\/staging\/3143\/work\/blaq-liquid-cafe-signage-design\/","title":{"rendered":"Blaq Liquid Identity &amp; Cafe Signage"},"content":{"rendered":"\n<div class=\"main-content wp-block-group is-layout-constrained wp-container-core-group-is-layout-e8b5f912 wp-block-group-is-layout-constrained\" style=\"padding-top:75px;padding-right:35px;padding-bottom:75px;padding-left:35px\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1c666923 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:140px\">\n<h2 class=\"work-link playground-font wp-block-heading\" id=\"h-work\" style=\"margin-bottom:-45px;font-size:48px\"><span class=\"playground-font\" style=\"color: #928F8C\"><a href=\"\/work\">Work.<\/a><\/span><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<h2 class=\"playground-font wp-block-heading has-text-color has-link-color wp-elements-e66bc2eda481f9c344aa59c19308d827\" id=\"h-signage\" style=\"color:#212322;font-size:48px\">Signage.<\/h2>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-a99d2ab0a8874e5a2d8797fa10f88f30 wp-block-paragraph\" style=\"color:#928f8c;margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);font-size:16px;font-style:normal;font-weight:700\">Blaq Liquid<\/p>\n\n\n\n<h1 class=\"playground-font wp-block-heading has-text-color has-link-color wp-elements-872e3487e44b361180bb57051cf1bb70\" id=\"h-cafe-identity-amp-signage\" style=\"color:#212322;margin-top:0;margin-bottom:var(--wp--preset--spacing--60);font-size:28px;font-style:normal;font-weight:400\">Cafe Identity &amp; Signage<\/h1>\n\n\n\n<div class=\"site-main-columns wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"959\" src=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2024\/11\/Blaq-Liquid-01-1024x576.jpg\" alt=\"\" class=\"wp-image-959\" style=\"box-shadow:none\" srcset=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2024\/11\/Blaq-Liquid-01-1024x576.jpg 1024w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2024\/11\/Blaq-Liquid-01-300x169.jpg 300w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2024\/11\/Blaq-Liquid-01-768x432.jpg 768w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2024\/11\/Blaq-Liquid-01-1536x864.jpg 1536w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2024\/11\/Blaq-Liquid-01.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"work-inner-colst wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" data-id=\"963\" src=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2024\/11\/Blaq-Liquid-05.jpg\" alt=\"\" class=\"wp-image-963\" style=\"box-shadow:none\" srcset=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2024\/11\/Blaq-Liquid-05.jpg 800w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2024\/11\/Blaq-Liquid-05-300x300.jpg 300w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2024\/11\/Blaq-Liquid-05-150x150.jpg 150w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2024\/11\/Blaq-Liquid-05-768x768.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2024\/11\/Blaq-Liquid-08.jpg\" alt=\"\" class=\"wp-image-966\" style=\"box-shadow:none;aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2024\/11\/Blaq-Liquid-08.jpg 800w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2024\/11\/Blaq-Liquid-08-300x300.jpg 300w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2024\/11\/Blaq-Liquid-08-150x150.jpg 150w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2024\/11\/Blaq-Liquid-08-768x768.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"work-inner-colst wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" data-id=\"967\" src=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2024\/11\/Blaq-Liquid-09.jpg\" alt=\"\" class=\"wp-image-967\" style=\"box-shadow:none\" srcset=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2024\/11\/Blaq-Liquid-09.jpg 800w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2024\/11\/Blaq-Liquid-09-300x300.jpg 300w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2024\/11\/Blaq-Liquid-09-150x150.jpg 150w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2024\/11\/Blaq-Liquid-09-768x768.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2024\/11\/Blaq-Liquid-07.jpg\" alt=\"\" class=\"wp-image-965\" style=\"box-shadow:none;aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2024\/11\/Blaq-Liquid-07.jpg 800w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2024\/11\/Blaq-Liquid-07-300x300.jpg 300w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2024\/11\/Blaq-Liquid-07-150x150.jpg 150w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2024\/11\/Blaq-Liquid-07-768x768.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"960\" src=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2024\/11\/Blaq-Liquid-02-1024x576.jpg\" alt=\"\" class=\"wp-image-960\" style=\"box-shadow:none\" srcset=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2024\/11\/Blaq-Liquid-02-1024x576.jpg 1024w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2024\/11\/Blaq-Liquid-02-300x169.jpg 300w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2024\/11\/Blaq-Liquid-02-768x432.jpg 768w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2024\/11\/Blaq-Liquid-02-1536x864.jpg 1536w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2024\/11\/Blaq-Liquid-02.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"work-cta desktop wp-block-group has-border-color is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-3d84c3a1 wp-block-group-is-layout-flex\" style=\"border-color:#706e6a;border-width:1px;min-height:85px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-5613494f7c7f4ac2b5ea85dfa90a08fd\" id=\"h-want-to-collaborate-on-work-like-this-get-in-touch\" style=\"color:#716e6a;font-size:24px;font-style:normal;font-weight:400\">Want to collaborate on work like this? Get in touch.<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/calendly.com\/benjcomau\/30min\">Book a Video Call<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"work-details-col wp-block-column is-layout-flow wp-container-core-column-is-layout-5185c3d0 wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-3e8ec76b7634ef1a49408080b15ef9bd\" id=\"h-client\" style=\"color:#212322;margin-bottom:0;font-size:16px\">CLIENT<\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-a951b7a861e9d787fe5bf9b40769d2b5 wp-block-paragraph\" style=\"color:#716e6a;margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--40);font-size:16px;line-height:1.4\">Blaq Liquid<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-b36a61addfee5493ac90a9b6f53cf5f3\" id=\"h-design-brief\" style=\"color:#212322;margin-top:var(--wp--preset--spacing--40);margin-bottom:0;font-size:16px\">DESIGN BRIEF<\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-a7a335d1669dfc7ca714e69597c8bea7 wp-block-paragraph\" style=\"color:#716e6a;margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--20);font-size:16px;line-height:1.4\">Blaq Liquid first made its mark in Circular Quay, opening on the ground floor of No. 1 Alfred Street. As its popularity grew, so did its presence. Eventually, the brand expanded to a second caf\u00e9 on Elizabeth Street and later a third on Oxford Street in Surry Hills. Each location was strategically placed inside a City Extra convenience store, which not only enhanced the stores&#8217; appeal but also provided commuters and passersby with a quick and high-quality stop for coffee, sandwiches, hot food, and cakes.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-db18eb064901c5f5343da076306227df wp-block-paragraph\" style=\"color:#716e6a;margin-bottom:5px;line-height:1.4\">At the heart of Blaq Liquid\u2019s identity was the owner\u2019s deep family heritage. The logo itself carried a personal tribute, featuring his uncle within the symbol. But the meaning didn\u2019t stop there. The entire brand identity wove together themes of family connection, European coffee culture, and a shared love for copper. A striking triangular design became the foundation of both the logo\u2019s symbol and the caf\u00e9\u2019s wall art. More than just an aesthetic choice, this design cleverly represented each family member, ensuring that everyone was visually and symbolically connected to the business.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-67f488673733693768925d61fc86e500 wp-block-paragraph\" style=\"color:#716e6a;line-height:1.4\">To further establish its presence, Blaq Liquid made sure to appeal directly to its target audience. For instance, the imagery displayed on the Alfred Street caf\u00e9 doors was carefully chosen to resonate with stylish commuters, reinforcing the idea that this was the perfect place to grab a coffee on the go.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-6d941cd5d0c901ed016f77660dc4e97e wp-block-paragraph\" style=\"color:#716e6a;line-height:1.4\">Additionally, the signage design played a crucial role in shaping the caf\u00e9\u2019s distinctive look. It included a mix of both constructed and printed menu boards, each carefully designed to reflect the brand\u2019s sleek, modern aesthetic. Most notably, the handcrafted menu board drew inspiration from the angular shapes of the logo and wall art. Made from timber and painted in rich copper and black tones, this bold statement piece was suspended from the ceiling by chains, adding to the caf\u00e9\u2019s industrial-chic vibe. To maintain consistency, the same striking sign was replicated across all locations. Finally, bringing this vision to life was Definitive Group, a skilled signage team based in St Peters, Sydney.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-47f40e70f0a999b7fb52fa1573084a6c\" id=\"h-photoraphy\" style=\"color:#212322;margin-bottom:0;font-size:16px\">PHOTORAPHY<\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-d67f8321bd5c7e37e35fd38fa13af81d wp-block-paragraph\" style=\"color:#716e6a;margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--40);font-size:16px;line-height:1.4\">Omodola Comfort Beke<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-2885df5edcea7efa4c83e9437005ab22\" id=\"h-process-amp-deliverables\" style=\"color:#212322;margin-top:var(--wp--preset--spacing--40);margin-bottom:0;font-size:16px\">PROCESS &amp; DELIVERABLES<\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-5fcd7f0a91c88b4e712c61f9456e6763 wp-block-paragraph\" style=\"color:#716e6a;margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--40);font-size:16px;line-height:1.4\">Concept Design<br>Logo Design<br>Brand Identity<br>Cafe Layout<br>Photo Retouching<br>Graphic Design<br>Illustration<br>Menu board<br>Flyers<br>Business Cards<br>Signage Design<br>Finished Art<br>Production Management<\/p>\n\n\n\n<div class=\"work-cta mobile wp-block-group has-border-color is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-3d84c3a1 wp-block-group-is-layout-flex\" style=\"border-color:#706e6a;border-width:1px;min-height:85px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-3902237333e400d85c5fac2cb0f266f7\" id=\"h-want-to-collaborate-on-work-like-this-get-in-touch-0\" style=\"color:#716e6a;font-size:24px;font-style:normal;font-weight:400\">Want to collaborate on work like this? Get in touch.<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\">Book a Video Call<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Work. Signage. Blaq Liquid Cafe Identity &amp; Signage Want to collaborate on work like this? Get in touch. CLIENT Blaq [&hellip;]<\/p>\n","protected":false},"featured_media":968,"template":"","meta":{"_acf_changed":false,"nf_dc_page":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"disabled","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"tags":[4,7],"class_list":["post-970","work","type-work","status-publish","has-post-thumbnail","hentry","tag-brand-identity","tag-signage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Signage Design &amp; 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