{"id":931,"date":"2025-03-27T05:09:33","date_gmt":"2025-03-27T05:09:33","guid":{"rendered":"https:\/\/benj.com.au\/staging\/3143\/?post_type=work&#038;p=931"},"modified":"2025-03-31T08:32:12","modified_gmt":"2025-03-31T08:32:12","slug":"tokyo-2020-teamaus-village-signage","status":"publish","type":"work","link":"https:\/\/benj.com.au\/staging\/3143\/work\/tokyo-2020-teamaus-village-signage\/","title":{"rendered":"Tokyo 2020 TeamAUS Village"},"content":{"rendered":"\n<div class=\"main-content wp-block-group is-layout-constrained wp-container-core-group-is-layout-e8b5f912 wp-block-group-is-layout-constrained\" style=\"padding-top:75px;padding-right:35px;padding-bottom:75px;padding-left:35px\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1c666923 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:140px\">\n<h2 class=\"work-link playground-font wp-block-heading\" id=\"h-work\" style=\"margin-bottom:-45px;font-size:48px\"><span class=\"playground-font\" style=\"color: #928F8C\"><a href=\"\/work\">Work.<\/a><\/span><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"playground-font wp-block-heading has-text-color has-link-color wp-elements-e66bc2eda481f9c344aa59c19308d827\" id=\"h-signage\" style=\"color:#212322;font-size:48px\">Signage.<\/h2>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-5c74c32be9f2c9d6bc93aad0bde7116c wp-block-paragraph\" style=\"color:#928f8c;margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);font-size:16px;font-style:normal;font-weight:700\">Australian Olympic Committee<\/p>\n\n\n\n<h1 class=\"playground-font wp-block-heading has-text-color has-link-color wp-elements-f936b563938c79a1b6603d2bf67c5434\" id=\"h-tokyo-2020-teamaus-village-signage\" style=\"color:#212322;margin-top:0;margin-bottom:var(--wp--preset--spacing--60);font-size:28px;font-style:normal;font-weight:400\">Tokyo 2020 TeamAUS Village Signage<\/h1>\n\n\n\n<div class=\"site-main-columns wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\" style=\"margin-top:0;margin-bottom:0\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Tokyo-Village-Signage-01.jpg\" alt=\"\" class=\"wp-image-932\" style=\"box-shadow:none\" srcset=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Tokyo-Village-Signage-01.jpg 1600w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Tokyo-Village-Signage-01-300x169.jpg 300w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Tokyo-Village-Signage-01-1024x576.jpg 1024w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Tokyo-Village-Signage-01-768x432.jpg 768w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Tokyo-Village-Signage-01-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"work-inner-colst wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Tokyo-Village-Signage-03.jpg\" alt=\"\" class=\"wp-image-934\" style=\"box-shadow:none;aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Tokyo-Village-Signage-03.jpg 800w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Tokyo-Village-Signage-03-300x300.jpg 300w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Tokyo-Village-Signage-03-150x150.jpg 150w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Tokyo-Village-Signage-03-768x768.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Tokyo-Village-Signage-02.jpg\" alt=\"\" class=\"wp-image-933\" style=\"box-shadow:none;object-fit:cover\" srcset=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Tokyo-Village-Signage-02.jpg 800w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Tokyo-Village-Signage-02-300x300.jpg 300w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Tokyo-Village-Signage-02-150x150.jpg 150w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Tokyo-Village-Signage-02-768x768.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"work-inner-colst wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Tokyo-Village-Signage-10.jpg\" alt=\"\" class=\"wp-image-941\" style=\"box-shadow:none;aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Tokyo-Village-Signage-10.jpg 800w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Tokyo-Village-Signage-10-300x300.jpg 300w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Tokyo-Village-Signage-10-150x150.jpg 150w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Tokyo-Village-Signage-10-768x768.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Tokyo-Village-Signage-11.jpg\" alt=\"\" class=\"wp-image-942\" style=\"box-shadow:none;object-fit:cover\" srcset=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Tokyo-Village-Signage-11.jpg 800w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Tokyo-Village-Signage-11-300x300.jpg 300w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Tokyo-Village-Signage-11-150x150.jpg 150w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Tokyo-Village-Signage-11-768x768.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"work-inner-colst wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Tokyo-Village-Signage-08.jpg\" alt=\"\" class=\"wp-image-939\" style=\"box-shadow:none;aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Tokyo-Village-Signage-08.jpg 800w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Tokyo-Village-Signage-08-300x300.jpg 300w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Tokyo-Village-Signage-08-150x150.jpg 150w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Tokyo-Village-Signage-08-768x768.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Tokyo-Village-Signage-04.jpg\" alt=\"\" class=\"wp-image-935\" style=\"box-shadow:none;object-fit:cover\" srcset=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Tokyo-Village-Signage-04.jpg 800w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Tokyo-Village-Signage-04-300x300.jpg 300w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Tokyo-Village-Signage-04-150x150.jpg 150w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Tokyo-Village-Signage-04-768x768.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\" style=\"margin-top:0;margin-bottom:0\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Tokyo-Village-Signage-07.jpg\" alt=\"\" class=\"wp-image-938\" style=\"box-shadow:none\" srcset=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Tokyo-Village-Signage-07.jpg 1600w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Tokyo-Village-Signage-07-300x169.jpg 300w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Tokyo-Village-Signage-07-1024x576.jpg 1024w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Tokyo-Village-Signage-07-768x432.jpg 768w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Tokyo-Village-Signage-07-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\" style=\"margin-top:0;margin-bottom:0\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Tokyo-Village-Signage-06.jpg\" alt=\"\" class=\"wp-image-937\" style=\"box-shadow:none\" srcset=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Tokyo-Village-Signage-06.jpg 1600w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Tokyo-Village-Signage-06-300x169.jpg 300w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Tokyo-Village-Signage-06-1024x576.jpg 1024w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Tokyo-Village-Signage-06-768x432.jpg 768w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Tokyo-Village-Signage-06-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"work-cta desktop wp-block-group has-border-color is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-3d84c3a1 wp-block-group-is-layout-flex\" style=\"border-color:#706e6a;border-width:1px;min-height:85px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-5613494f7c7f4ac2b5ea85dfa90a08fd\" id=\"h-want-to-collaborate-on-work-like-this-get-in-touch\" style=\"color:#716e6a;font-size:24px;font-style:normal;font-weight:400\">Want to collaborate on work like this? Get in touch.<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/calendly.com\/benjcomau\/30min\">Book a Video Call<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"work-details-col wp-block-column is-layout-flow wp-container-core-column-is-layout-5185c3d0 wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-3e8ec76b7634ef1a49408080b15ef9bd\" id=\"h-client\" style=\"color:#212322;margin-bottom:0;font-size:16px\">CLIENT<\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-06e8aa685a7a3dffe9dd48f56d953d87 wp-block-paragraph\" style=\"color:#716e6a;margin-top:0;font-size:16px;line-height:1.4\">Australian Olympic Committee<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-cb8777b7b539189ca3b1300ff6943412\" id=\"h-design-brief\" style=\"color:#212322;margin-bottom:0;font-size:16px\">DESIGN BRIEF<\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-d280ffaad84e898a6867f00d048d73ed wp-block-paragraph\" style=\"color:#716e6a;margin-top:0;margin-bottom:var(--wp--preset--spacing--40);font-size:16px;line-height:1.4\">The Tokyo Olympic Village served as a home-away-from-home for the Australian Olympians and Team Officials during the Games, providing a unique opportunity to create a space where athletes could feel at ease. To achieve this, the signage design featured both Tokyo-themed zones and Australian-themed areas, blending local culture with Australian identity to foster a sense of connection and comfort.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-6b299234689829e0c96f0bac01c9db86 wp-block-paragraph\" style=\"color:#716e6a;margin-top:0;margin-bottom:var(--wp--preset--spacing--40);font-size:16px;line-height:1.4\">Notably, the external signage played a crucial role in setting the Australian team apart from other nations. The signage prominently displayed the Australian Olympic Committee\u2019s signature Indigenous artwork, which not only made a bold visual statement but also contributed to a distinctive and meaningful atmosphere. This artistic touch helped to create a recognizable Australian presence amidst the international crowd.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-fb01c98dc01163a8e2d9056bbd31c535 wp-block-paragraph\" style=\"color:#716e6a;margin-top:0;margin-bottom:var(--wp--preset--spacing--40);font-size:16px;line-height:1.4\">Inside, the media room was designed to reflect Australia&#8217;s cultural heritage and natural beauty. Indigenous artwork adorned the walls, accompanied by stunning prints of the Australian landscape. Comfortable couches, abundant plants, and a vibrant green wall helped to establish a relaxed, welcoming environment. The thoughtful layout and design of the media room were further enhanced by the strategic use of signage, ensuring that the space felt inviting while also maintaining a professional atmosphere.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-6d7422f8913f15d42891d175127c9683 wp-block-paragraph\" style=\"color:#716e6a;margin-top:0;margin-bottom:var(--wp--preset--spacing--40);font-size:16px;line-height:1.4\">Moreover, the Australian flora wall, crafted by Melbourne paper artists, was placed at the entrance of the Village to greet Olympians and Officials. This intricately designed piece of signage not only celebrated Australian flora but also symbolised the connection between the athletes and their homeland.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-fb5683543ad3a3b21c3ed56024205c0a wp-block-paragraph\" style=\"color:#716e6a;margin-top:0;margin-bottom:var(--wp--preset--spacing--40);font-size:16px;line-height:1.4\">Incorporating these elements, the Tokyo Olympic Village was transformed into a space that reflected the Australian spirit. Through its unique zones, impactful signage, and artistic flourishes, the village became a place where athletes could truly feel at home while representing their country on the world stage.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-8dfcb765e4ed2084ebb68355e82e3a18\" id=\"h-process-amp-deliverables\" style=\"color:#212322;margin-bottom:0;font-size:16px\">PROCESS &amp; DELIVERABLES<\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-b14d963ad4fc2986573ccc5fbb1ed34b wp-block-paragraph\" style=\"color:#716e6a;margin-top:0;font-size:16px;line-height:1.4\">Concept Development<br>Layout Design<br>Typography<br>Finished Art<br>Large Format Printing<br>Signage<\/p>\n\n\n\n<div class=\"work-cta mobile wp-block-group has-border-color is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-3d84c3a1 wp-block-group-is-layout-flex\" style=\"border-color:#706e6a;border-width:1px;min-height:85px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-0cb46a3f29f9c097ab57c4e6cca2a058\" id=\"h-want-to-collaborate-on-work-like-this-get-in-touch-0\" style=\"color:#716e6a;font-size:24px;font-style:normal;font-weight:400\">Want to collaborate on work like this? Get in touch.<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\">Book a Video Call<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Work. Signage. Australian Olympic Committee Tokyo 2020 TeamAUS Village Signage Want to collaborate on work like this? Get in touch. [&hellip;]<\/p>\n","protected":false},"featured_media":943,"template":"","meta":{"_acf_changed":false,"nf_dc_page":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"disabled","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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