{"id":921,"date":"2025-03-26T05:34:35","date_gmt":"2025-03-26T05:34:35","guid":{"rendered":"https:\/\/benj.com.au\/staging\/3143\/?post_type=work&#038;p=921"},"modified":"2025-03-30T03:51:55","modified_gmt":"2025-03-30T03:51:55","slug":"rap-brochure-design","status":"publish","type":"work","link":"https:\/\/benj.com.au\/staging\/3143\/work\/rap-brochure-design\/","title":{"rendered":"Reconciliation Action Plan Brochure Design"},"content":{"rendered":"\n<div class=\"main-content wp-block-group is-layout-constrained wp-container-core-group-is-layout-e8b5f912 wp-block-group-is-layout-constrained\" style=\"padding-top:75px;padding-right:35px;padding-bottom:75px;padding-left:35px\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1c666923 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:140px\">\n<h2 class=\"work-link playground-font wp-block-heading\" id=\"h-work\" style=\"margin-bottom:-45px;font-size:48px\"><span class=\"playground-font\" style=\"color: #928F8C\"><a href=\"\/work\">Work.<\/a><\/span><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"playground-font wp-block-heading has-text-color has-link-color wp-elements-b41c751bad6a37dbc525b466152207e0\" id=\"h-print\" style=\"color:#212322;font-size:48px\">Print.<\/h2>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-7999c332198f6606a7a87a1d9d27a9d4 wp-block-paragraph\" style=\"color:#928f8c;margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);font-size:16px;font-style:normal;font-weight:700\">AUSTRALIAN OLYMPIC COMMITTEE<\/p>\n\n\n\n<h1 class=\"playground-font wp-block-heading has-text-color has-link-color wp-elements-71082d972bf5022ad3a9e36473d467f8\" id=\"h-reconciliation-action-plan-rap-brochure-design\" style=\"color:#212322;margin-top:0;margin-bottom:var(--wp--preset--spacing--60);font-size:28px;font-style:normal;font-weight:400\">Reconciliation Action Plan (RAP) Brochure Design<\/h1>\n\n\n\n<div class=\"site-main-columns wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"922\" src=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Reconciliation-Action-Plan-01-1024x576.jpg\" alt=\"Reconciliation Action Plan Brochure Design | Benj Branding &amp; Design | Freelance Graphic Designer Melbourne\" class=\"wp-image-922\" style=\"box-shadow:none\" srcset=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Reconciliation-Action-Plan-01-1024x576.jpg 1024w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Reconciliation-Action-Plan-01-300x169.jpg 300w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Reconciliation-Action-Plan-01-768x432.jpg 768w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Reconciliation-Action-Plan-01-1536x864.jpg 1536w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Reconciliation-Action-Plan-01.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"923\" src=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Reconciliation-Action-Plan-02-1024x576.jpg\" alt=\"Reconciliation Action Plan Brochure Design | Benj Branding &amp; Design | Freelance Graphic Designer Melbourne\" class=\"wp-image-923\" style=\"box-shadow:none\" srcset=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Reconciliation-Action-Plan-02-1024x576.jpg 1024w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Reconciliation-Action-Plan-02-300x169.jpg 300w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Reconciliation-Action-Plan-02-768x432.jpg 768w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Reconciliation-Action-Plan-02-1536x864.jpg 1536w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Reconciliation-Action-Plan-02.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"924\" src=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Reconciliation-Action-Plan-03-1024x576.jpg\" alt=\"Reconciliation Action Plan Brochure Design | Benj Branding &amp; Design | Freelance Graphic Designer Melbourne\" class=\"wp-image-924\" style=\"box-shadow:none\" srcset=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Reconciliation-Action-Plan-03-1024x576.jpg 1024w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Reconciliation-Action-Plan-03-300x169.jpg 300w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Reconciliation-Action-Plan-03-768x432.jpg 768w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Reconciliation-Action-Plan-03-1536x864.jpg 1536w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Reconciliation-Action-Plan-03.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"925\" src=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Reconciliation-Action-Plan-04-1024x576.jpg\" alt=\"Reconciliation Action Plan Brochure Design | Benj Branding &amp; Design | Freelance Graphic Designer Melbourne\" class=\"wp-image-925\" style=\"box-shadow:none\" srcset=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Reconciliation-Action-Plan-04-1024x576.jpg 1024w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Reconciliation-Action-Plan-04-300x169.jpg 300w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Reconciliation-Action-Plan-04-768x432.jpg 768w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Reconciliation-Action-Plan-04-1536x864.jpg 1536w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Reconciliation-Action-Plan-04.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"926\" src=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Reconciliation-Action-Plan-05-1024x576.jpg\" alt=\"Reconciliation Action Plan Brochure Design | Benj Branding &amp; Design | Freelance Graphic Designer Melbourne\" class=\"wp-image-926\" style=\"box-shadow:none\" srcset=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Reconciliation-Action-Plan-05-1024x576.jpg 1024w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Reconciliation-Action-Plan-05-300x169.jpg 300w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Reconciliation-Action-Plan-05-768x432.jpg 768w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Reconciliation-Action-Plan-05-1536x864.jpg 1536w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Reconciliation-Action-Plan-05.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-6 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"927\" src=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Reconciliation-Action-Plan-06-1024x576.jpg\" alt=\"Reconciliation Action Plan Brochure Design | Benj Branding &amp; Design | Freelance Graphic Designer Melbourne\" class=\"wp-image-927\" style=\"box-shadow:none\" srcset=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Reconciliation-Action-Plan-06-1024x576.jpg 1024w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Reconciliation-Action-Plan-06-300x169.jpg 300w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Reconciliation-Action-Plan-06-768x432.jpg 768w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Reconciliation-Action-Plan-06-1536x864.jpg 1536w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/03\/Reconciliation-Action-Plan-06.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"work-cta desktop wp-block-group has-border-color is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-3d84c3a1 wp-block-group-is-layout-flex\" style=\"border-color:#706e6a;border-width:1px;min-height:85px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-5613494f7c7f4ac2b5ea85dfa90a08fd\" id=\"h-want-to-collaborate-on-work-like-this-get-in-touch\" style=\"color:#716e6a;font-size:24px;font-style:normal;font-weight:400\">Want to collaborate on work like this? Get in touch.<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/calendly.com\/benjcomau\/30min\">Book a Video Call<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"work-details-col wp-block-column is-layout-flow wp-container-core-column-is-layout-5185c3d0 wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-3e8ec76b7634ef1a49408080b15ef9bd\" id=\"h-client\" style=\"color:#212322;margin-bottom:0;font-size:16px\">CLIENT<\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-dd71e265f2528e82f8d4ea6ed0b89576 wp-block-paragraph\" style=\"color:#716e6a;margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--40);font-size:16px;line-height:1.4\">Australian Olympic Committee<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-b36a61addfee5493ac90a9b6f53cf5f3\" id=\"h-design-brief\" style=\"color:#212322;margin-top:var(--wp--preset--spacing--40);margin-bottom:0;font-size:16px\">DESIGN BRIEF<\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-8bf9fe34e82f504b5895e463c67f6001 wp-block-paragraph\" style=\"color:#716e6a;margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--20);font-size:16px;line-height:1.4\">The Reconciliation Action Plan (RAP) is a vital document that outlines the organisation\u2019s actions to strengthen relationships with Indigenous communities. I strived to create a brochure design that reflected the spirit of reconciliation, respect, and cultural celebration.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-9ee63743160e43640ef6526488422bed wp-block-paragraph\" style=\"color:#716e6a;margin-bottom:var(--wp--preset--spacing--20);font-size:16px;line-height:1.4\">At the heart of the design were two signature artworks by Indigenous Olympian boxer and artist Paul Fleming and Torres Strait Islander artist David Bosun. Their work symbolises the powerful connection between sport, community, and Country, capturing the essence of shared histories and aspirations. Fleming\u2019s artwork celebrates the energy and passion of sport, while Bosun\u2019s intricate designs pay homage to the land and seas that sustain and unite us.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-cfb5ee95156e7c17e3d79a0741443713 wp-block-paragraph\" style=\"color:#716e6a;margin-bottom:var(--wp--preset--spacing--20);font-size:16px;line-height:1.4\">The brochure design is a 48-page saddle-stitched document, paginated to enhance readability and visual impact. The cover was embossed with a canvas-textured finish, ensuring that the artworks maintained a tactile, natural feel\u2014honouring the raw authenticity of Indigenous storytelling through art. This brochure design reinforces the importance of the Reconciliation Action Plan, not just as a corporate commitment but as a meaningful step toward inclusivity and understanding.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-10c38fa8184230a6378453b159445846 wp-block-paragraph\" style=\"color:#716e6a;margin-top:0;margin-bottom:var(--wp--preset--spacing--20);font-size:16px;line-height:1.4\">By merging artistic integrity with objective design, this brochure serves as both an informative guide and a tribute to Indigenous heritage, encouraging engagement and dialogue within the organisation and beyond.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-1206171c8c0bdf77abf0121f4eba168f wp-block-paragraph\" style=\"color:#716e6a;margin-top:0;margin-bottom:var(--wp--preset--spacing--20);font-size:16px;line-height:1.4\">The brochure design balances the Australian Team colours of green and gold, adhered to style-guide font use and found ways to complement a contemporary layout with elements from the Indigenous art.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-2885df5edcea7efa4c83e9437005ab22\" id=\"h-process-amp-deliverables\" style=\"color:#212322;margin-top:var(--wp--preset--spacing--40);margin-bottom:0;font-size:16px\">PROCESS &amp; DELIVERABLES<\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-e4ef55cab7f85648bed941cc6acc469e wp-block-paragraph\" style=\"color:#716e6a;margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--40);font-size:16px;line-height:1.4\">Concept Design<br>Graphic Design &amp; Layout<br>Typography<br>Finished Art<br>Production Management<\/p>\n\n\n\n<div class=\"work-cta mobile wp-block-group has-border-color is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-3d84c3a1 wp-block-group-is-layout-flex\" style=\"border-color:#706e6a;border-width:1px;min-height:85px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-3902237333e400d85c5fac2cb0f266f7\" id=\"h-want-to-collaborate-on-work-like-this-get-in-touch-0\" style=\"color:#716e6a;font-size:24px;font-style:normal;font-weight:400\">Want to collaborate on work like this? Get in touch.<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\">Book a Video Call<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Work. Print. AUSTRALIAN OLYMPIC COMMITTEE Reconciliation Action Plan (RAP) Brochure Design Want to collaborate on work like this? Get in [&hellip;]<\/p>\n","protected":false},"featured_media":928,"template":"","meta":{"_acf_changed":false,"nf_dc_page":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"disabled","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"tags":[5],"class_list":["post-921","work","type-work","status-publish","has-post-thumbnail","hentry","tag-print"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brochure Design<\/title>\n<meta name=\"description\" content=\"Benj Branding &amp; 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