{"id":736,"date":"2025-02-11T13:11:52","date_gmt":"2025-02-11T13:11:52","guid":{"rendered":"https:\/\/vnv.vwa.mybluehost.me\/?post_type=work&#038;p=736"},"modified":"2025-05-03T04:28:57","modified_gmt":"2025-05-03T04:28:57","slug":"caulfield-endoscopy-logo-website-design","status":"publish","type":"work","link":"https:\/\/benj.com.au\/staging\/3143\/work\/caulfield-endoscopy-logo-website-design\/","title":{"rendered":"Caulfield Endoscopy Website Design"},"content":{"rendered":"\n<div class=\"main-content wp-block-group is-layout-constrained wp-container-core-group-is-layout-e8b5f912 wp-block-group-is-layout-constrained\" style=\"padding-top:75px;padding-right:35px;padding-bottom:75px;padding-left:35px\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1c666923 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:140px\">\n<h2 class=\"work-link playground-font wp-block-heading\" id=\"h-work\" style=\"margin-bottom:-45px;font-size:48px\"><span class=\"playground-font\" style=\"color: #928F8C\"><a href=\"\/work\">Work.<\/a><\/span><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<h2 class=\"playground-font wp-block-heading has-text-color has-link-color wp-elements-e5ca5ce4efb848605638e6b59ec631da\" id=\"h-digital\" style=\"color:#212322;font-size:48px\">Digital.<\/h2>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-8c18c696d10817c7ece7f32b976b19ce wp-block-paragraph\" style=\"color:#928f8c;margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);font-size:16px;font-style:normal;font-weight:700\">CAULFIELD ENDOSCOPY<\/p>\n\n\n\n<h1 class=\"playground-font wp-block-heading has-text-color has-link-color wp-elements-27814c862b4460bc655234aae7368b38\" id=\"h-logo-amp-website-design\" style=\"color:#212322;margin-top:0;margin-bottom:var(--wp--preset--spacing--60);font-size:28px;font-style:normal;font-weight:400\">Logo &amp; Website Design<\/h1>\n\n\n\n<div class=\"site-main-columns wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"753\" src=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/Caulfield-Endoscpoy-Website-01-1024x576.jpg\" alt=\"\" class=\"wp-image-753\" style=\"box-shadow:none\" srcset=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/Caulfield-Endoscpoy-Website-01-1024x576.jpg 1024w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/Caulfield-Endoscpoy-Website-01-300x169.jpg 300w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/Caulfield-Endoscpoy-Website-01-768x432.jpg 768w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/Caulfield-Endoscpoy-Website-01-1536x864.jpg 1536w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/Caulfield-Endoscpoy-Website-01.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"755\" src=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/Caulfield-Endoscpoy-Website-03-1024x576.jpg\" alt=\"\" class=\"wp-image-755\" style=\"box-shadow:none\" srcset=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/Caulfield-Endoscpoy-Website-03-1024x576.jpg 1024w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/Caulfield-Endoscpoy-Website-03-300x169.jpg 300w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/Caulfield-Endoscpoy-Website-03-768x432.jpg 768w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/Caulfield-Endoscpoy-Website-03-1536x864.jpg 1536w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/Caulfield-Endoscpoy-Website-03.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"754\" src=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/Caulfield-Endoscpoy-Website-02-1024x576.jpg\" alt=\"\" class=\"wp-image-754\" style=\"box-shadow:none\" srcset=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/Caulfield-Endoscpoy-Website-02-1024x576.jpg 1024w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/Caulfield-Endoscpoy-Website-02-300x169.jpg 300w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/Caulfield-Endoscpoy-Website-02-768x432.jpg 768w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/Caulfield-Endoscpoy-Website-02-1536x864.jpg 1536w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/Caulfield-Endoscpoy-Website-02.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"756\" src=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/Caulfield-Endoscpoy-Website-04-1024x576.jpg\" alt=\"\" class=\"wp-image-756\" style=\"box-shadow:none\" srcset=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/Caulfield-Endoscpoy-Website-04-1024x576.jpg 1024w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/Caulfield-Endoscpoy-Website-04-300x169.jpg 300w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/Caulfield-Endoscpoy-Website-04-768x432.jpg 768w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/Caulfield-Endoscpoy-Website-04-1536x864.jpg 1536w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/Caulfield-Endoscpoy-Website-04.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"757\" src=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/Caulfield-Endoscpoy-Website-05-1024x576.jpg\" alt=\"\" class=\"wp-image-757\" style=\"box-shadow:none\" srcset=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/Caulfield-Endoscpoy-Website-05-1024x576.jpg 1024w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/Caulfield-Endoscpoy-Website-05-300x169.jpg 300w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/Caulfield-Endoscpoy-Website-05-768x432.jpg 768w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/Caulfield-Endoscpoy-Website-05-1536x864.jpg 1536w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/Caulfield-Endoscpoy-Website-05.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"work-cta desktop wp-block-group has-border-color is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-3d84c3a1 wp-block-group-is-layout-flex\" style=\"border-color:#706e6a;border-width:1px;min-height:85px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-1b7753d1bd4f417309f45180d151b2f8\" id=\"h-need-a-website-design-like-this-visit-caulfield-endoscopy-and-get-in-touch\" style=\"color:#716e6a;font-size:24px;font-style:normal;font-weight:400\">Need a website design like this? Visit Caulfield Endoscopy and get in touch.<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.caulfieldendoscopy.com.au\/\">Visit Site<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"work-details-col wp-block-column is-layout-flow wp-container-core-column-is-layout-5185c3d0 wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-3e8ec76b7634ef1a49408080b15ef9bd\" id=\"h-client\" style=\"color:#212322;margin-bottom:0;font-size:16px\">CLIENT<\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-a5341ab476dac64f12fa877d5aea0ce9 wp-block-paragraph\" style=\"color:#716e6a;margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--40);font-size:16px;line-height:1.4\">Caulfield Endoscopy<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-b36a61addfee5493ac90a9b6f53cf5f3\" id=\"h-design-brief\" style=\"color:#212322;margin-top:var(--wp--preset--spacing--40);margin-bottom:0;font-size:16px\">DESIGN BRIEF<\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-ca3b0876de92624ab0616ee785db48f0 wp-block-paragraph\" style=\"color:#716e6a;margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--20);font-size:16px;line-height:1.4\">Caulfield Endoscopy is a specialist gastroenterology consultancy operating at Glen Eira Day Surgery that required a logo and website refresh to simplify the patient and doctor experience online.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-73733fd3d77abcf3cf1804fec6806cb8 wp-block-paragraph\" style=\"color:#716e6a;margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--20);font-size:16px;line-height:1.4\">Owners of the clinic were adamant to keep the website simple so that appointment bookings were made via telephone. Accordingly, this eliminates the complications that come from patient-directed online bookings. Information, downloadable factsheets and procedure preparation checklists were now returning to a handout from receptionist to patient at check-in.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-f01f0461390f0c98a5662f69e2b2945b wp-block-paragraph\" style=\"color:#716e6a;margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--20);font-size:16px;line-height:1.4\">The logo and visual identity were tweaked to brighten up the original blues and give them a freshness they didn&#8217;t have previously. When these blues are paired with lighter tints and the crisp white background as used on the website, they have a vibrancy that makes the logo and visual identity pop. <\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-b4c2731fbf236d11ee62a45bb8552ab9 wp-block-paragraph\" style=\"color:#716e6a;margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--20);font-size:16px;line-height:1.4\">I designed the logo to give an impression of the gastrointestinal tract. Thankfully, it also carries the C and E, though the E is in reverse. I didn&#8217;t intend for the logo to have an obvious monogram but alluding to a GI tract is fitting and identifiable. Subsequently, the rounded graphic lines in the logo are then adapted and carried through the visual identity and applied to the website backgrounds.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-08c4a311a0fdb972018ea0209094b8ec wp-block-paragraph\" style=\"color:#716e6a;margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--20);font-size:16px;line-height:1.4\">The website is really simple and clean. It&#8217;s easy to navigate, the text size is appropriate for older audiences and the font choice is clear and legible.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-46d4794be2b56bf8e9b0b905834fa761 wp-block-paragraph\" style=\"color:#716e6a;margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--20);font-size:16px;line-height:1.4\">Overall, the logo and website provide a no-fuss but sophisticated approach for a very busy and efficient consultancy, where simplicity matters most.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-2885df5edcea7efa4c83e9437005ab22\" id=\"h-process-amp-deliverables\" style=\"color:#212322;margin-top:var(--wp--preset--spacing--40);margin-bottom:0;font-size:16px\">PROCESS &amp; DELIVERABLES<\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-2d3b6c8879812b940f6fc0c6758ea45c wp-block-paragraph\" style=\"color:#716e6a;margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--40);font-size:16px;line-height:1.4\">Logo Design<br>Brand Identity<br>Website Design<br>Content Strategy<br>WordPress Web Development<br>Project Management<br>Production Management<\/p>\n\n\n\n<div class=\"work-cta mobile wp-block-group has-border-color is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-3d84c3a1 wp-block-group-is-layout-flex\" style=\"border-color:#706e6a;border-width:1px;min-height:85px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-710876e88b9590500a7099092754839a\" id=\"h-want-to-collaborate-on-work-like-this-get-in-touch\" style=\"color:#716e6a;font-size:24px;font-style:normal;font-weight:400\">Want to collaborate on work like this? Get in touch.<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\">Book a Video Call<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Work. Digital. CAULFIELD ENDOSCOPY Logo &amp; Website Design Need a website design like this? Visit Caulfield Endoscopy and get in [&hellip;]<\/p>\n","protected":false},"featured_media":752,"template":"","meta":{"_acf_changed":false,"nf_dc_page":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"disabled","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"tags":[6],"class_list":["post-736","work","type-work","status-publish","has-post-thumbnail","hentry","tag-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Logo and Website Design for Caulfield Endoscopy at GEDS<\/title>\n<meta name=\"description\" content=\"The Caulfield Endoscopy website design included a content strategy, UI\/UX design, logo and visual identity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/benj.com.au\/staging\/3143\/work\/caulfield-endoscopy-logo-website-design\/\" \/>\n<meta property=\"og:locale\" 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