{"id":706,"date":"2025-02-05T11:52:33","date_gmt":"2025-02-05T11:52:33","guid":{"rendered":"https:\/\/vnv.vwa.mybluehost.me\/?post_type=work&#038;p=706"},"modified":"2025-05-03T04:28:26","modified_gmt":"2025-05-03T04:28:26","slug":"melbourne-storm-coming-to-fiji-campaign","status":"publish","type":"work","link":"https:\/\/benj.com.au\/staging\/3143\/work\/melbourne-storm-coming-to-fiji-campaign\/","title":{"rendered":"Melbourne Storm &#8216;Coming to Fiji&#8217; Social Media Campaign"},"content":{"rendered":"\n<div class=\"main-content wp-block-group is-layout-constrained wp-container-core-group-is-layout-e8b5f912 wp-block-group-is-layout-constrained\" style=\"padding-top:75px;padding-right:35px;padding-bottom:75px;padding-left:35px\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1c666923 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:140px\">\n<h2 class=\"work-link playground-font wp-block-heading\" id=\"h-work\" style=\"margin-bottom:-45px;font-size:48px\"><span class=\"playground-font\" style=\"color: #928F8C\"><a href=\"\/work\">Work.<\/a><\/span><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-1bcafd6a wp-block-column-is-layout-flow\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;flex-basis:30%\">\n<h2 class=\"playground-font wp-block-heading has-text-color has-link-color wp-elements-6b2b33d844e0ada8e12ba2e92a458004\" id=\"h-digital\" style=\"color:#212322;margin-top:0px;padding-top:0px;padding-bottom:0px;font-size:48px\">Digital.<\/h2>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-7a0f4a770a2b011d16db84c91d439c48 wp-block-paragraph\" style=\"color:#928f8c;margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);font-size:16px;font-style:normal;font-weight:700\">MELBOURNE STORM<\/p>\n\n\n\n<h1 class=\"playground-font wp-block-heading has-text-color has-link-color wp-elements-eb5730cbcc6f1ca9fd7ddac69113195c\" id=\"h-coming-to-fiji-campaign-art\" style=\"color:#212322;margin-top:0;margin-bottom:var(--wp--preset--spacing--60);font-size:28px;font-style:normal;font-weight:400\">&#8216;Coming to Fiji&#8217; Campaign Art<\/h1>\n\n\n\n<div class=\"site-main-columns wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"667\" data-id=\"713\" src=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/MS001-Heading-To-Fiji-Master-1024x667.jpg\" alt=\"Benj Branding &amp; Design Folio | Freelance graphic design | Small business website design | Logos | Social Media Campaign Graphics\" class=\"wp-image-713\" style=\"box-shadow:none\" srcset=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/MS001-Heading-To-Fiji-Master-1024x667.jpg 1024w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/MS001-Heading-To-Fiji-Master-300x195.jpg 300w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/MS001-Heading-To-Fiji-Master-768x500.jpg 768w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/MS001-Heading-To-Fiji-Master-1536x1000.jpg 1536w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/MS001-Heading-To-Fiji-Master.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"work-inner-colst wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/Melbourne-Storm03-1024x1024.jpg\" alt=\"Benj Branding &amp; Design Folio | Freelance graphic design | Small business website design | Logos | Social Media Campaign Graphics\" class=\"wp-image-715\" style=\"box-shadow:none\" srcset=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/Melbourne-Storm03-1024x1024.jpg 1024w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/Melbourne-Storm03-300x300.jpg 300w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/Melbourne-Storm03-150x150.jpg 150w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/Melbourne-Storm03-768x768.jpg 768w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/Melbourne-Storm03.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/Melbourne-Storm02.jpg\" alt=\"Benj Branding &amp; Design Folio | Freelance graphic design | Small business website design | Logos | Social Media Campaign Graphics\" class=\"wp-image-714\" style=\"box-shadow:none\" srcset=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/Melbourne-Storm02.jpg 1080w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/Melbourne-Storm02-300x300.jpg 300w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/Melbourne-Storm02-1024x1024.jpg 1024w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/Melbourne-Storm02-150x150.jpg 150w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/Melbourne-Storm02-768x768.jpg 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"716\" src=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/Melbourne-Storm-Heading-To-Fiji-Flicket-Laptop-1024x576.jpg\" alt=\"Benj Branding &amp; Design Folio | Freelance graphic design | Small business website design | Logos | Social Media Campaign Graphics\" class=\"wp-image-716\" style=\"box-shadow:none\" srcset=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/Melbourne-Storm-Heading-To-Fiji-Flicket-Laptop-1024x576.jpg 1024w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/Melbourne-Storm-Heading-To-Fiji-Flicket-Laptop-300x169.jpg 300w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/Melbourne-Storm-Heading-To-Fiji-Flicket-Laptop-768x432.jpg 768w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/Melbourne-Storm-Heading-To-Fiji-Flicket-Laptop-1536x864.jpg 1536w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/02\/Melbourne-Storm-Heading-To-Fiji-Flicket-Laptop.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"work-cta desktop wp-block-group has-border-color is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-3d84c3a1 wp-block-group-is-layout-flex\" style=\"border-color:#706e6a;border-width:1px;min-height:85px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-5613494f7c7f4ac2b5ea85dfa90a08fd\" id=\"h-want-to-collaborate-on-work-like-this-get-in-touch\" style=\"color:#716e6a;font-size:24px;font-style:normal;font-weight:400\">Want to collaborate on work like this? Get in touch.<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/calendly.com\/benjcomau\/30min\">Book a Video Call<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"work-details-col wp-block-column is-layout-flow wp-container-core-column-is-layout-5185c3d0 wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-bdebfbf0314d6123c52ac7c22afbf539\" id=\"h-client\" style=\"color:#212322;margin-bottom:0;font-size:16px\">CLIENT<\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-976cc18126a2a649c2403865ea6fb3fc wp-block-paragraph\" style=\"color:#716e6a;margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--40);font-size:16px;line-height:1.4\">Melbourne Storm<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-b36a61addfee5493ac90a9b6f53cf5f3\" id=\"h-design-brief\" style=\"color:#212322;margin-top:var(--wp--preset--spacing--40);margin-bottom:0;font-size:16px\">DESIGN BRIEF<\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-474d869164f817f5fcba3e7b05570cf3 wp-block-paragraph\" style=\"color:#716e6a;margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--40);font-size:16px;line-height:1.4\">To promote the first away game in Fiji, Melbourne Storm required a design that seamlessly combined their signature brand colours with island imagery that would inspire tourism. The design also incorporated Fijian artwork, tying into the culture and theme of the occasion. This created a unique connection between the event and the vibrant Fijian culture.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-cef599d7724a17ecfa7bf155ae0bd567 wp-block-paragraph\" style=\"color:#716e6a;margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--40);font-size:16px;line-height:1.4\">The campaign art was divided into two key messages\u2014one to announce the event, and another to promote ticket sales. Both visuals were designed to captivate the audience, reflecting the excitement and allure of the game in Fiji.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-f6564d102d766b76acbab030b6c70164 wp-block-paragraph\" style=\"color:#716e6a;margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--40);font-size:16px;line-height:1.4\">In addition, social media campaign graphics played a crucial role in amplifying the reach of the messages. The social media ads encouraged fans to purchase tickets through a Flicket landing page, making the process as smooth as possible. Furthermore, the campaign was supported by a competition offering a chance to win a Fiji travel package by renewing club membership. This incentive added excitement and urgency to the social media campaign.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-ea3d08b7cd691f5ae98a7db04e0b362a wp-block-paragraph\" style=\"color:#716e6a;margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--40);font-size:16px;line-height:1.4\">Through consistent messaging, the design not only boosted ticket sales but also cultivated enthusiasm around the event. The integration of social media graphics ensured the campaign resonated across platforms, capturing fans\u2019 attention and motivating them to act quickly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-2885df5edcea7efa4c83e9437005ab22\" id=\"h-process-amp-deliverables\" style=\"color:#212322;margin-top:var(--wp--preset--spacing--40);margin-bottom:0;font-size:16px\">PROCESS &amp; DELIVERABLES<\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-77b9eb200eb5970f862cac5f0149a182 wp-block-paragraph\" style=\"color:#716e6a;margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--40);font-size:16px;line-height:1.4\">Concept Design<br>Image-making<br>Photo-retouching<br>eNewsletter Design<br>Social Media Ads<br>Flicket Landing Page Design<\/p>\n\n\n\n<div class=\"work-cta mobile wp-block-group has-border-color is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-3d84c3a1 wp-block-group-is-layout-flex\" style=\"border-color:#706e6a;border-width:1px;min-height:85px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-3902237333e400d85c5fac2cb0f266f7\" id=\"h-want-to-collaborate-on-work-like-this-get-in-touch-0\" style=\"color:#716e6a;font-size:24px;font-style:normal;font-weight:400\">Want to collaborate on work like this? Get in touch.<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\">Book a Video Call<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Work. Digital. MELBOURNE STORM &#8216;Coming to Fiji&#8217; Campaign Art Want to collaborate on work like this? Get in touch. CLIENT [&hellip;]<\/p>\n","protected":false},"featured_media":724,"template":"","meta":{"_acf_changed":false,"nf_dc_page":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"disabled","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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