{"id":610,"date":"2025-01-26T05:49:39","date_gmt":"2025-01-26T05:49:39","guid":{"rendered":"https:\/\/vnv.vwa.mybluehost.me\/?post_type=work&#038;p=610"},"modified":"2025-03-31T06:45:16","modified_gmt":"2025-03-31T06:45:16","slug":"growthmakers-logo-design","status":"publish","type":"work","link":"https:\/\/benj.com.au\/staging\/3143\/work\/growthmakers-logo-design\/","title":{"rendered":"Growth Makers Brand Identity"},"content":{"rendered":"\n<div class=\"main-content wp-block-group is-layout-constrained wp-container-core-group-is-layout-e8b5f912 wp-block-group-is-layout-constrained\" style=\"padding-top:75px;padding-right:35px;padding-bottom:75px;padding-left:35px\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1c666923 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:140px\">\n<h2 class=\"work-link playground-font wp-block-heading\" id=\"h-work\" style=\"margin-bottom:-45px;font-size:48px\"><span class=\"playground-font\" style=\"color: #928F8C\"><a href=\"\/work\">Work.<\/a><\/span><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"playground-font wp-block-heading has-text-color has-link-color wp-elements-e575c4c1ebaee472075c04efbe8ce600\" id=\"h-brand-identity\" style=\"color:#212322;font-size:48px\">Brand Identity.<\/h2>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-710a1290b89a20fba2806c13c13c5d6f wp-block-paragraph\" style=\"color:#928f8c;margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);font-size:16px;font-style:normal;font-weight:700\">Growth Makers Group<\/p>\n\n\n\n<h1 class=\"playground-font wp-block-heading has-text-color has-link-color wp-elements-0856724c7ab2692f9a12d9a7118e3bec\" id=\"h-growth-makers-logo-design-amp-visual-identity\" style=\"color:#212322;margin-top:0;margin-bottom:var(--wp--preset--spacing--60);font-size:28px;font-style:normal;font-weight:400\">Growth Makers Logo Design &amp; Visual Identity.<\/h1>\n\n\n\n<div class=\"site-main-columns wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"694\" src=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Brand-Identity-Growth-Makers-Group-1600x900-1-1024x576.jpg\" alt=\"Benj Branding.&amp; Design | Logo Design | Brand Identity | Freelance Graphic Designer Melbourne | Small Business Website Design\" class=\"wp-image-694\" style=\"box-shadow:none\" srcset=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Brand-Identity-Growth-Makers-Group-1600x900-1-1024x576.jpg 1024w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Brand-Identity-Growth-Makers-Group-1600x900-1-300x169.jpg 300w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Brand-Identity-Growth-Makers-Group-1600x900-1-768x432.jpg 768w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Brand-Identity-Growth-Makers-Group-1600x900-1-1536x864.jpg 1536w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Brand-Identity-Growth-Makers-Group-1600x900-1.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"work-inner-colst wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" data-id=\"695\" src=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Brand-Identity-Growth-Makers-Group-800x800-01.jpg\" alt=\"Benj Branding.&amp; Design | Logo Design | Pattern Design | Brand Identity | Freelance Graphic Designer Melbourne | Small Business Website Design\" class=\"wp-image-695\" style=\"box-shadow:none\" srcset=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Brand-Identity-Growth-Makers-Group-800x800-01.jpg 800w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Brand-Identity-Growth-Makers-Group-800x800-01-300x300.jpg 300w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Brand-Identity-Growth-Makers-Group-800x800-01-150x150.jpg 150w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Brand-Identity-Growth-Makers-Group-800x800-01-768x768.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Brand-Identity-Growth-Makers-Group-800x800-02.jpg\" alt=\"Benj Branding.&amp; Design | Pattern Design | Brand Identity | Freelance Graphic Designer Melbourne | Small Business Website Design\" class=\"wp-image-696\" style=\"box-shadow:none;aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Brand-Identity-Growth-Makers-Group-800x800-02.jpg 800w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Brand-Identity-Growth-Makers-Group-800x800-02-300x300.jpg 300w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Brand-Identity-Growth-Makers-Group-800x800-02-150x150.jpg 150w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Brand-Identity-Growth-Makers-Group-800x800-02-768x768.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"697\" src=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Brand-Identity-Growth-Makers-Group-1600x900-04-1024x576.jpg\" alt=\"Benj Branding.&amp; Design | Brochure Design | Logo Design | Brand Identity | Freelance Graphic Designer Melbourne | Small Business Website Design\" class=\"wp-image-697\" style=\"box-shadow:none\" srcset=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Brand-Identity-Growth-Makers-Group-1600x900-04-1024x576.jpg 1024w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Brand-Identity-Growth-Makers-Group-1600x900-04-300x169.jpg 300w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Brand-Identity-Growth-Makers-Group-1600x900-04-768x432.jpg 768w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Brand-Identity-Growth-Makers-Group-1600x900-04-1536x864.jpg 1536w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Brand-Identity-Growth-Makers-Group-1600x900-04.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"work-inner-colst wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" data-id=\"698\" src=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Brand-Identity-Growth-Makers-Group-800x800-03.jpg\" alt=\"Benj Branding.&amp; Design | Brand Identity | Icon Design | Freelance Graphic Designer Melbourne | Small Business Website Design\" class=\"wp-image-698\" style=\"box-shadow:none\" srcset=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Brand-Identity-Growth-Makers-Group-800x800-03.jpg 800w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Brand-Identity-Growth-Makers-Group-800x800-03-300x300.jpg 300w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Brand-Identity-Growth-Makers-Group-800x800-03-150x150.jpg 150w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Brand-Identity-Growth-Makers-Group-800x800-03-768x768.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Brand-Identity-Growth-Makers-Group-800x800-04.jpg\" alt=\"Benj Branding.&amp; Design | Pattern Design | Brand Identity | Freelance Graphic Designer Melbourne | Small Business Website Design\" class=\"wp-image-699\" style=\"box-shadow:none;aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Brand-Identity-Growth-Makers-Group-800x800-04.jpg 800w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Brand-Identity-Growth-Makers-Group-800x800-04-300x300.jpg 300w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Brand-Identity-Growth-Makers-Group-800x800-04-150x150.jpg 150w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Brand-Identity-Growth-Makers-Group-800x800-04-768x768.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"702\" src=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Brand-Identity-Growth-Makers-Group-1600x900-02-1-1024x576.jpg\" alt=\"Benj Branding.&amp; Design | Brand Identity | Brand Style-guide | Freelance Graphic Designer Melbourne | Small Business Website Design\" class=\"wp-image-702\" style=\"box-shadow:none\" srcset=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Brand-Identity-Growth-Makers-Group-1600x900-02-1-1024x576.jpg 1024w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Brand-Identity-Growth-Makers-Group-1600x900-02-1-300x169.jpg 300w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Brand-Identity-Growth-Makers-Group-1600x900-02-1-768x432.jpg 768w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Brand-Identity-Growth-Makers-Group-1600x900-02-1-1536x864.jpg 1536w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Brand-Identity-Growth-Makers-Group-1600x900-02-1.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"work-cta desktop wp-block-group has-border-color is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-3d84c3a1 wp-block-group-is-layout-flex\" style=\"border-color:#706e6a;border-width:1px;min-height:85px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-5613494f7c7f4ac2b5ea85dfa90a08fd\" id=\"h-want-to-collaborate-on-work-like-this-get-in-touch\" style=\"color:#716e6a;font-size:24px;font-style:normal;font-weight:400\">Want to collaborate on work like this? Get in touch.<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/calendly.com\/benjcomau\/30min\">Book a Video Call<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"work-details-col wp-block-column is-layout-flow wp-container-core-column-is-layout-5185c3d0 wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-3e8ec76b7634ef1a49408080b15ef9bd\" id=\"h-client\" style=\"color:#212322;margin-bottom:0;font-size:16px\">CLIENT<\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-9fe5ae848d41428b0f3e3b6b5f8cadf8 wp-block-paragraph\" style=\"color:#716e6a;margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--40);font-size:16px;line-height:1.4\">Growth Makers Group<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-b36a61addfee5493ac90a9b6f53cf5f3\" id=\"h-design-brief\" style=\"color:#212322;margin-top:var(--wp--preset--spacing--40);margin-bottom:0;font-size:16px\">DESIGN BRIEF<\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-c4093d81ab3a231a03408ed98e95c26e wp-block-paragraph\" style=\"color:#716e6a;margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--20);font-size:16px;line-height:1.4\">Growth Makers Group is a marketing agency consulting to Senior Management teams in top tier companies. <\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-ea991baf9dfe3e176e3640dbb2f6dd40 wp-block-paragraph\" style=\"color:#716e6a;line-height:1.4\">Growth Makers was seeking a bold and energetic logo design and visual identity that could represent &#8216;growth&#8217;. In a simple way, the up arrow draws this conclusion and creates a standalone symbol at the same time.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-44b341fccb1204f8290ef1499f71d63a wp-block-paragraph\" style=\"color:#716e6a;line-height:1.4\">The supporting visual identity includes icons and patterns that are playful and stem from teh geometric shapes within the logo design. These basic geometric shapes are the building blocks for more complex shapes, drawing further reference to the &#8216;making&#8217; aspect of their name. <\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-ab53de690763f463bf7d18c155e9fea7 wp-block-paragraph\" style=\"color:#716e6a;line-height:1.4\">The brand colours are bright, vibrant and stand out in the marketing industry as fun, energetic and have the potential to be animated or used in creative ways within layouts. When applied to brochure designs for example, the geometric shapes allow for images to be masked within simple spheres, or for these shapes to overlay imagery in playful ways. The colours also make it possible to highlight particular areas of a design.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-2885df5edcea7efa4c83e9437005ab22\" id=\"h-process-amp-deliverables\" style=\"color:#212322;margin-top:var(--wp--preset--spacing--40);margin-bottom:0;font-size:16px\">PROCESS &amp; DELIVERABLES<\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-aec452fc4cd43869a8d2a5a6e940dfaf wp-block-paragraph\" style=\"color:#716e6a;margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--40);font-size:16px;line-height:1.4\">Concept Design<br>Visual Identity<br>Brand Style-guide<br>Finished Art<\/p>\n\n\n\n<div class=\"work-cta mobile wp-block-group has-border-color is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-3d84c3a1 wp-block-group-is-layout-flex\" style=\"border-color:#706e6a;border-width:1px;min-height:85px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-3902237333e400d85c5fac2cb0f266f7\" id=\"h-want-to-collaborate-on-work-like-this-get-in-touch-0\" style=\"color:#716e6a;font-size:24px;font-style:normal;font-weight:400\">Want to collaborate on work like this? Get in touch.<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\">Book a Video Call<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Work. Brand Identity. Growth Makers Group Growth Makers Logo Design &amp; Visual Identity. Want to collaborate on work like this? [&hellip;]<\/p>\n","protected":false},"featured_media":611,"template":"","meta":{"_acf_changed":false,"nf_dc_page":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"disabled","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"tags":[4],"class_list":["post-610","work","type-work","status-publish","has-post-thumbnail","hentry","tag-brand-identity"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Logo Design and Visual Identity for Growth Makers Group<\/title>\n<meta name=\"description\" content=\"The Growth Makers Group logo and visual identity was designed by Benj Branding &amp; 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