{"id":485,"date":"2025-01-26T05:49:39","date_gmt":"2025-01-26T05:49:39","guid":{"rendered":"https:\/\/vnv.vwa.mybluehost.me\/?post_type=work&#038;p=485"},"modified":"2025-03-29T04:41:09","modified_gmt":"2025-03-29T04:41:09","slug":"olympics-live-brand-identity","status":"publish","type":"work","link":"https:\/\/benj.com.au\/staging\/3143\/work\/olympics-live-brand-identity\/","title":{"rendered":"Olympics Live Brand Identity"},"content":{"rendered":"\n<div class=\"main-content wp-block-group is-layout-constrained wp-container-core-group-is-layout-e8b5f912 wp-block-group-is-layout-constrained\" style=\"padding-top:75px;padding-right:35px;padding-bottom:75px;padding-left:35px\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1c666923 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:140px\">\n<h2 class=\"work-link playground-font wp-block-heading\" id=\"h-work\" style=\"margin-bottom:-45px;font-size:48px\"><span class=\"playground-font\" style=\"color: #928F8C\"><a href=\"\/work\">Work.<\/a><\/span><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"playground-font wp-block-heading has-text-color has-link-color wp-elements-e575c4c1ebaee472075c04efbe8ce600\" id=\"h-brand-identity\" style=\"color:#212322;font-size:48px\">Brand Identity.<\/h2>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-5c74c32be9f2c9d6bc93aad0bde7116c wp-block-paragraph\" style=\"color:#928f8c;margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);font-size:16px;font-style:normal;font-weight:700\">Australian Olympic Committee<\/p>\n\n\n\n<h1 class=\"playground-font wp-block-heading has-text-color has-link-color wp-elements-e0cd08221c68a35084be0674d1a40ac0\" id=\"h-olympics-live-brand-identity\" style=\"color:#212322;margin-top:0;margin-bottom:var(--wp--preset--spacing--60);font-size:28px;font-style:normal;font-weight:400\">Olympics Live Brand Identity<\/h1>\n\n\n\n<div class=\"site-main-columns wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\" style=\"margin-top:0;margin-bottom:0\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Australian-Olympic-Commitee-Olympics-Live-Brand-Identity-01.jpg\" alt=\"\" class=\"wp-image-583\" style=\"box-shadow:none\" srcset=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Australian-Olympic-Commitee-Olympics-Live-Brand-Identity-01.jpg 1600w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Australian-Olympic-Commitee-Olympics-Live-Brand-Identity-01-300x169.jpg 300w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Australian-Olympic-Commitee-Olympics-Live-Brand-Identity-01-1024x576.jpg 1024w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Australian-Olympic-Commitee-Olympics-Live-Brand-Identity-01-768x432.jpg 768w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Australian-Olympic-Commitee-Olympics-Live-Brand-Identity-01-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"work-inner-colst wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"980\" src=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Australian-Olympic-Commitee-Olympics-Live-02.jpg\" alt=\"\" class=\"wp-image-585\" style=\"box-shadow:none\" srcset=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Australian-Olympic-Commitee-Olympics-Live-02.jpg 1170w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Australian-Olympic-Commitee-Olympics-Live-02-300x251.jpg 300w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Australian-Olympic-Commitee-Olympics-Live-02-1024x858.jpg 1024w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Australian-Olympic-Commitee-Olympics-Live-02-768x643.jpg 768w\" sizes=\"auto, (max-width: 1170px) 100vw, 1170px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"980\" src=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Australian-Olympic-Commitee-Olympics-Live-04.jpg\" alt=\"\" class=\"wp-image-587\" style=\"box-shadow:none\" srcset=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Australian-Olympic-Commitee-Olympics-Live-04.jpg 1170w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Australian-Olympic-Commitee-Olympics-Live-04-300x251.jpg 300w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Australian-Olympic-Commitee-Olympics-Live-04-1024x858.jpg 1024w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Australian-Olympic-Commitee-Olympics-Live-04-768x643.jpg 768w\" sizes=\"auto, (max-width: 1170px) 100vw, 1170px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"work-inner-colst wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"980\" src=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Australian-Olympic-Commitee-Olympics-Live-05.jpg\" alt=\"\" class=\"wp-image-588\" style=\"box-shadow:none\" srcset=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Australian-Olympic-Commitee-Olympics-Live-05.jpg 1170w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Australian-Olympic-Commitee-Olympics-Live-05-300x251.jpg 300w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Australian-Olympic-Commitee-Olympics-Live-05-1024x858.jpg 1024w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Australian-Olympic-Commitee-Olympics-Live-05-768x643.jpg 768w\" sizes=\"auto, (max-width: 1170px) 100vw, 1170px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"980\" src=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Australian-Olympic-Commitee-Olympics-Live-03.jpg\" alt=\"\" class=\"wp-image-586\" style=\"box-shadow:none\" srcset=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Australian-Olympic-Commitee-Olympics-Live-03.jpg 1170w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Australian-Olympic-Commitee-Olympics-Live-03-300x251.jpg 300w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Australian-Olympic-Commitee-Olympics-Live-03-1024x858.jpg 1024w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Australian-Olympic-Commitee-Olympics-Live-03-768x643.jpg 768w\" sizes=\"auto, (max-width: 1170px) 100vw, 1170px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\" style=\"margin-top:0;margin-bottom:0\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Australian-Olympic-Commitee-Olympics-Live-Brand-Identity-06.jpg\" alt=\"\" class=\"wp-image-592\" style=\"box-shadow:none\" srcset=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Australian-Olympic-Commitee-Olympics-Live-Brand-Identity-06.jpg 1600w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Australian-Olympic-Commitee-Olympics-Live-Brand-Identity-06-300x169.jpg 300w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Australian-Olympic-Commitee-Olympics-Live-Brand-Identity-06-1024x576.jpg 1024w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Australian-Olympic-Commitee-Olympics-Live-Brand-Identity-06-768x432.jpg 768w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/Australian-Olympic-Commitee-Olympics-Live-Brand-Identity-06-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"work-cta desktop wp-block-group has-border-color is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-3d84c3a1 wp-block-group-is-layout-flex\" style=\"border-color:#706e6a;border-width:1px;min-height:85px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-5613494f7c7f4ac2b5ea85dfa90a08fd\" id=\"h-want-to-collaborate-on-work-like-this-get-in-touch\" style=\"color:#716e6a;font-size:24px;font-style:normal;font-weight:400\">Want to collaborate on work like this? Get in touch.<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/calendly.com\/benjcomau\/30min\">Book a Video Call<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"work-details-col wp-block-column is-layout-flow wp-container-core-column-is-layout-5185c3d0 wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-3e8ec76b7634ef1a49408080b15ef9bd\" id=\"h-client\" style=\"color:#212322;margin-bottom:0;font-size:16px\">CLIENT<\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-06e8aa685a7a3dffe9dd48f56d953d87 wp-block-paragraph\" style=\"color:#716e6a;margin-top:0;font-size:16px;line-height:1.4\">Australian Olympic Committee<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-cb8777b7b539189ca3b1300ff6943412\" id=\"h-design-brief\" style=\"color:#212322;margin-bottom:0;font-size:16px\">DESIGN BRIEF<\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-fd8e7bdd8de9dff734357042dd301e4a wp-block-paragraph\" style=\"color:#716e6a;margin-top:0;margin-bottom:var(--wp--preset--spacing--40);font-size:16px;line-height:1.4\">Olympics Live was a signature brand identity developed for the Tokyo 2020 Olympic Games. The festival broadcast the  Games live, to locations in similar time zones to Japan. Visitors could enjoy athlete interviews, live entertainment and have a go at Olympic sports. Additionally, sports clubs were also encouraged to host Olympics Live events to celebrate Australia&#8217;s contribution at the Games.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-a3ebaaf6d2d39c852f3ff5af7496d274 wp-block-paragraph\" style=\"color:#716e6a;margin-top:0;margin-bottom:var(--wp--preset--spacing--40);font-size:16px;line-height:1.4\">The brand identity&#8217;s green background consisted of manga-inspired illustrations, energetic typography and sport motifs that could be altered for subsequent Games. Added to this, the background had to include the Australian Olympic Committee&#8217;s Indigenous and Torres Strait artworks. Without complicating the design, I took segments of these artworks and placed them strategically between the background icons in a tint of green. In this way, the logo remains prominent, the Indigenous artworks of secondary importance and the background graphics as a tertiary supporting system.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-e3d7fda19703786f2225a450fe0179c5 wp-block-paragraph\" style=\"color:#716e6a;margin-top:0;margin-bottom:var(--wp--preset--spacing--40);font-size:16px;line-height:1.4\">Accompanying the launch of Olympics Live, MC Saatchi produced the &#8216;Have A Go&#8217; campaign, to drive participation in sport. To ensure consistency between the Have a Go campaign and the Olympics Live brand identity, I designed the logo in the same type style as the campaign art. The campaign consisted of a TVC and out-of-home artwork which fortunately included some animated icons resembling the illustrations used in the Live brand identity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-8dfcb765e4ed2084ebb68355e82e3a18\" id=\"h-process-amp-deliverables\" style=\"color:#212322;margin-bottom:0;font-size:16px\">PROCESS &amp; DELIVERABLES<\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-11494de83b27c19a879b34117615c59f wp-block-paragraph\" style=\"color:#716e6a;margin-top:0;font-size:16px;line-height:1.4\">&#8211; Concept Development<br>&#8211; Brand Identity Design<br>&#8211; Layout &amp; Typography<br>&#8211; Illustration<br>&#8211; Press Ads<br>&#8211; Flyers<br>&#8211; Posters<br>&#8211; Event Signage<br>&#8211; Digital Signage<br>&#8211; Social Media Graphics<br>&#8211; Logo Design<br>&#8211; Finished Art<br>&#8211; Brand Styleguide<\/p>\n\n\n\n<div class=\"work-cta mobile wp-block-group has-border-color is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-3d84c3a1 wp-block-group-is-layout-flex\" style=\"border-color:#706e6a;border-width:1px;min-height:85px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-0cb46a3f29f9c097ab57c4e6cca2a058\" id=\"h-want-to-collaborate-on-work-like-this-get-in-touch-0\" style=\"color:#716e6a;font-size:24px;font-style:normal;font-weight:400\">Want to collaborate on work like this? Get in touch.<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\">Book a Video Call<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Work. Brand Identity. Australian Olympic Committee Olympics Live Brand Identity Want to collaborate on work like this? Get in touch. [&hellip;]<\/p>\n","protected":false},"featured_media":581,"template":"","meta":{"_acf_changed":false,"nf_dc_page":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"disabled","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"tags":[4],"class_list":["post-485","work","type-work","status-publish","has-post-thumbnail","hentry","tag-brand-identity"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brand Identity Design for Olympics Live<\/title>\n<meta name=\"description\" content=\"Benj Branding &amp; Design Folio | Freelance graphic design | Small business website design | Logos | Branding | Event signage | Presentations\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/benj.com.au\/staging\/3143\/work\/olympics-live-brand-identity\/\" \/>\n<meta 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