{"id":478,"date":"2025-01-26T05:49:39","date_gmt":"2025-01-26T05:49:39","guid":{"rendered":"https:\/\/vnv.vwa.mybluehost.me\/?post_type=work&#038;p=478"},"modified":"2025-03-30T08:53:00","modified_gmt":"2025-03-30T08:53:00","slug":"iguzzini-living-brochure-design","status":"publish","type":"work","link":"https:\/\/benj.com.au\/staging\/3143\/work\/iguzzini-living-brochure-design\/","title":{"rendered":"iGuzzini Living Brochure"},"content":{"rendered":"\n<div class=\"main-content wp-block-group is-layout-constrained wp-container-core-group-is-layout-e8b5f912 wp-block-group-is-layout-constrained\" style=\"padding-top:75px;padding-right:35px;padding-bottom:75px;padding-left:35px\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1c666923 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-b2655b7f wp-block-column-is-layout-flow\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;flex-basis:140px\">\n<h2 class=\"work-link playground-font wp-block-heading\" id=\"h-work\" style=\"margin-top:0px;margin-right:0px;margin-bottom:-40px;margin-left:0px;font-size:48px\"><span class=\"playground-font\" style=\"color: #928F8C\"><a href=\"\/work\">Work.<\/a><\/span><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-b2655b7f wp-block-column-is-layout-flow\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;flex-basis:30%\">\n<h2 class=\"playground-font wp-block-heading has-text-color has-link-color wp-elements-4c19b097521e72765dd3656c5a4bb93b\" id=\"h-print\" style=\"color:#212322;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;font-size:48px\">Print.<\/h2>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-8813394f9079eb5dfcacd33b79710131 wp-block-paragraph\" style=\"color:#928f8c;margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);font-size:16px;font-style:normal;font-weight:700\">iGuzzini<\/p>\n\n\n\n<h1 class=\"playground-font wp-block-heading has-text-color has-link-color wp-elements-b494460c051f47262ec853290fb3dcee\" id=\"h-living-brochure-design\" style=\"color:#212322;margin-top:0;margin-bottom:var(--wp--preset--spacing--60);font-size:28px;font-style:normal;font-weight:400\">&#8216;Living&#8217; Brochure Design<\/h1>\n\n\n\n<div class=\"site-main-columns wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"480\" src=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/iGuzzini-Living-Brochure-01-1024x576.jpg\" alt=\"Benj Branding &amp; Design Folio | Freelance graphic design | Small business website design | Logos | Branding | Brochure Design | Powerpoint Presentation Design\" class=\"wp-image-480\" style=\"box-shadow:none\" srcset=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/iGuzzini-Living-Brochure-01-1024x576.jpg 1024w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/iGuzzini-Living-Brochure-01-300x169.jpg 300w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/iGuzzini-Living-Brochure-01-768x432.jpg 768w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/iGuzzini-Living-Brochure-01-1536x864.jpg 1536w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/iGuzzini-Living-Brochure-01.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"work-inner-colst wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" data-id=\"482\" src=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/iGuzzini-Lving-Brochure-02.jpg\" alt=\"Benj Branding &amp; Design Folio | Freelance graphic design | Small business website design | Logos | Branding\" class=\"wp-image-482\" style=\"box-shadow:none\" srcset=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/iGuzzini-Lving-Brochure-02.jpg 800w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/iGuzzini-Lving-Brochure-02-300x300.jpg 300w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/iGuzzini-Lving-Brochure-02-150x150.jpg 150w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/iGuzzini-Lving-Brochure-02-768x768.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\" style=\"margin-bottom:0\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/iGuzzini-Lving-Brochure-03.jpg\" alt=\"Benj Branding &amp; Design Folio | Freelance graphic design | Small business website design | Logos | Branding\" class=\"wp-image-483\" style=\"box-shadow:none;aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/iGuzzini-Lving-Brochure-03.jpg 800w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/iGuzzini-Lving-Brochure-03-300x300.jpg 300w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/iGuzzini-Lving-Brochure-03-150x150.jpg 150w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/iGuzzini-Lving-Brochure-03-768x768.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"484\" src=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/iGuzzini-Lving-Brochure-04-1024x576.jpg\" alt=\"Benj Branding &amp; Design Folio | Freelance graphic design | Small business website design | Logos | Branding\" class=\"wp-image-484\" style=\"box-shadow:none\" srcset=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/iGuzzini-Lving-Brochure-04-1024x576.jpg 1024w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/iGuzzini-Lving-Brochure-04-300x169.jpg 300w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/iGuzzini-Lving-Brochure-04-768x432.jpg 768w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/iGuzzini-Lving-Brochure-04-1536x864.jpg 1536w, https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2025\/01\/iGuzzini-Lving-Brochure-04.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"work-cta desktop wp-block-group has-border-color is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-3d84c3a1 wp-block-group-is-layout-flex\" style=\"border-color:#706e6a;border-width:1px;min-height:85px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-06ebdf4d0c32505913b36466dfb8c0de\" id=\"h-need-a-brochure-like-this-reach-out\" style=\"color:#716e6a;font-size:24px;font-style:normal;font-weight:400\">Need a brochure like this? Reach out.<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/calendly.com\/benjcomau\/30min\">Book a Video Call<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"work-details-col wp-block-column is-layout-flow wp-container-core-column-is-layout-5185c3d0 wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-3e8ec76b7634ef1a49408080b15ef9bd\" id=\"h-client\" style=\"color:#212322;margin-bottom:0;font-size:16px\">CLIENT<\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-6f67a30d92f3bfa155a65040772f8035 wp-block-paragraph\" style=\"color:#716e6a;margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--40);font-size:16px;line-height:1.4\">iGuzzini<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-b36a61addfee5493ac90a9b6f53cf5f3\" id=\"h-design-brief\" style=\"color:#212322;margin-top:var(--wp--preset--spacing--40);margin-bottom:0;font-size:16px\">DESIGN BRIEF<\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-42c2bcaae1835097013d833e68622131 wp-block-paragraph\" style=\"color:#716e6a;margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--20);font-size:16px;line-height:1.4\">iGuzzini is a leading lighting company in the Architecture &amp; Design industry. To sell to the residential market, they required a brochure design to display how their products transform the home. The result was a 136 page publication that embodied the style, innovation and sophistication of iGuzzini light solutions.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-6cb77ccc5e01bab947ba25f82d1628b9 wp-block-paragraph\" style=\"color:#716e6a;margin-top:0;margin-bottom:var(--wp--preset--spacing--20);font-size:16px;line-height:1.4\">The brochure design emphasises a clean, minimal aesthetic, allowing the stunning product imagery and professional architectural photography to take centre stage. Adding to its quality, the brochure was printed on uncoated paper stock, making every product application appear even more impressive. The combination of quality imagery and simple layouts help readers see the impact iGuzzini lights have in real life.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-912a60c8f473f57217c8f12cb9c2f207 wp-block-paragraph\" style=\"color:#716e6a;margin-bottom:var(--wp--preset--spacing--20);font-size:16px;line-height:1.4\">Typography played a key role in the brochure design to balance a modern look with readability. Soft, neutral colours make the journey through a lengthy brochure easier. While clean, easy to read layouts ensure both technical specifications and  imagery were presented in a way that was both informative and engaging.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-8c546783822a3908eb0a05c4ddc79568 wp-block-paragraph\" style=\"color:#716e6a;margin-top:0;margin-bottom:var(--wp--preset--spacing--20);font-size:16px;line-height:1.4\">Above all, this brochure design is more than a product catalogue. It showcases the sophistication of iGuzzini lighting. The imagery captures how light is not simply about illumination, but how it transforms the essence of a space \u2014 sets the mood, enhances texture, and creating depth. <\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-bf0fc8bd6c257f74296e46fae36f0163 wp-block-paragraph\" style=\"color:#716e6a;margin-top:0;margin-bottom:var(--wp--preset--spacing--20);font-size:16px;line-height:1.4\">By tailoring the brochure design to the brand identity and audience, this piece became more than a marketing tool\u2014it was a refined, visually engaging portfolio of iGuzzini\u2019s craftsmanship. This project highlights the value of well designed print materials, demonstrating how thoughtful design can elevate a brand\u2019s storytelling and leave a lasting impression.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-2885df5edcea7efa4c83e9437005ab22\" id=\"h-process-amp-deliverables\" style=\"color:#212322;margin-top:var(--wp--preset--spacing--40);margin-bottom:0;font-size:16px\">PROCESS &amp; DELIVERABLES<\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-716830d21951d204dbf62a6e1c75bfe4 wp-block-paragraph\" style=\"color:#716e6a;margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--40);font-size:16px;line-height:1.4\">Concept Design<br>Typography &amp; Layout<br>Brochure Design<br>Photo Retouching<br>Finished Art<\/p>\n\n\n\n<div class=\"work-cta mobile wp-block-group has-border-color is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-3d84c3a1 wp-block-group-is-layout-flex\" style=\"border-color:#706e6a;border-width:1px;min-height:85px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-516a9e3a1deb16d28e7065a748d4da2c\" id=\"h-need-a-brochure-like-this-reach-out\" style=\"color:#716e6a;font-size:24px;font-style:normal;font-weight:400\">Need a brochure like this? Reach out.<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\">Book a Video Call<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Work. Print. iGuzzini &#8216;Living&#8217; Brochure Design Need a brochure like this? Reach out. 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