{"id":1067,"date":"2025-05-03T02:13:44","date_gmt":"2025-05-03T02:13:44","guid":{"rendered":"https:\/\/benj.com.au\/staging\/3143\/?post_type=insights&#038;p=1067"},"modified":"2025-05-05T05:33:47","modified_gmt":"2025-05-05T05:33:47","slug":"ai-ads-could-be-harming-your-brand-authenticity","status":"publish","type":"insights","link":"https:\/\/benj.com.au\/staging\/3143\/insights\/ai-ads-could-be-harming-your-brand-authenticity\/","title":{"rendered":"AI Ads Could be Killing Your Brand Authenticity"},"content":{"rendered":"\n<div class=\"main-content wp-block-group is-layout-constrained wp-container-core-group-is-layout-e8b5f912 wp-block-group-is-layout-constrained\" style=\"padding-top:75px;padding-right:35px;padding-bottom:75px;padding-left:35px\"><div style=\"color:#212322;border-bottom-width:0px;border-bottom-style:none\" class=\"taxonomy-post_tag has-link-color header-tag wp-elements-ccb424189ce02f771c69eefe2e98c411 wp-block-post-terms has-text-color\"><a href=\"https:\/\/benj.com.au\/staging\/3143\/tag\/design-research\/\" rel=\"tag\">DESIGN RESEARCH<\/a><\/div>\n\n\n<h1 class=\"wp-block-heading playground-font no-left-margin has-text-color has-link-color\" style=\"color: #212322; margin-top: 0; margin-bottom: var(--wp--preset--spacing--60); margin-left: 0 !important; font-size: 48px; font-style: normal; font-weight: 500;\">AI Ads Could be Killing Your Brand Authenticity<\/h1>\n\n\n\n<div class=\"site-main-columns wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\r\n<div class=\"custom-video-container\" data-video-id=\"uQN6raQDJcg\" data-overlay-id=\"custom-overlay-block_170ee817979b611f055b0ac794654ea2\" data-button-id=\"play-button-block_170ee817979b611f055b0ac794654ea2\">\r\n            <!-- Show the video and default YouTube thumbnail -->\r\n        <img decoding=\"async\" class=\"video-thumbnail\" src=\"https:\/\/img.youtube.com\/vi\/uQN6raQDJcg\/hqdefault.jpg\" alt=\"YouTube Thumbnail\">\r\n        <iframe\r\n            class=\"youtube-video\"\r\n            frameborder=\"0\"\r\n            allowfullscreen\r\n            allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\"\r\n            src=\"https:\/\/www.youtube.com\/embed\/uQN6raQDJcg?autoplay=0&#038;controls=1&#038;modestbranding=1&#038;rel=0&#038;fs=1&#038;iv_load_policy=3&#038;playsinline=1&#038;enablejsapi=1\" style=\"display: none;\">\r\n        <\/iframe>\r\n        <div id=\"custom-overlay-block_170ee817979b611f055b0ac794654ea2\" class=\"custom-overlay\">\r\n            <button id=\"play-button-block_170ee817979b611f055b0ac794654ea2\" class=\"play-button\">\r\n                <img decoding=\"async\" src=\"https:\/\/benj.com.au\/staging\/3143\/wp-content\/uploads\/2024\/11\/youtube-play.svg\" alt=\"Play\">\r\n            <\/button>\r\n        <\/div>\r\n    <\/div>\r\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-ce8dd3c4e84c0d3774c6644dc3722730 wp-block-paragraph\" style=\"color:#716e6a;font-size:24px;line-height:1.4\">Aside from being a cost effective ad solution, have you ever wondered if using generative AI in your ads could be undermining your brand values, your brand&#8217;s authenticity and audience perception?<\/p>\n\n\n\n<hr class=\"is-style-wide wp-block-separator has-text-color has-alpha-channel-opacity has-background\" style=\"background-color:#918f8c;color:#918f8c\"\/>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-ed9b8158a9d3b367913d6458150400f6 wp-block-paragraph\" style=\"color:#716e6a;font-size:18px\">There\u2019s no denying it: <strong>AI is everywhere<\/strong>. From customer service bots to auto-generated content, from AI-powered logo makers to synthetic voices narrating ads, the machines are definitely rising. And hey, I\u2019m not against tech. I\u2019ve used AI tools to boost productivity. They\u2019re fast, efficient and impressive. For the most part, AI has made my life much easier too.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-3652374a9ca146e2fec125fefe9586c4 wp-block-paragraph\" style=\"color:#928f8c;font-size:18px\"><strong>But when it comes to branding, design and advertising? I&#8217;m not convinced.<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-b23d5e873bfad20bf1b4dda278a602fd wp-block-paragraph\" style=\"color:#716e6a;font-size:18px\">Design and advertising isn\u2019t just about whipping up what <em>looks<\/em> good, it\u2019s about what feels <strong>real<\/strong> and connects with your audience. And right now, AI is changing, if not threatening, the one thing that great branding and advertising absolutely depends on: <strong>authenticity<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-bottom:var(--wp--preset--spacing--40);flex-basis:90%\">\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-c8fb7ec6cf6c73f30fdb0a2ed081610b\" id=\"h-ai-can-fake-a-look-but-not-a-soul\" style=\"color:#716e6a;margin-top:0;margin-bottom:0;padding-top:0px;padding-bottom:24px;font-size:24px\">AI Can Fake a Look, But Not a Soul<\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-b88bed857c76fcfce74f31d350839e9c wp-block-paragraph\" style=\"color:#716e6a;margin-top:0px;margin-bottom:0px;padding-top:0px;padding-bottom:0px;font-size:18px\">There\u2019s no shortage of AI design tools promising to \u201cbuild your brand in 60 seconds.\u201d Plug in a few keywords and boom, instant logos, colour palettes, slogans, even entire websites.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-fb0b6b24dbb54fc1c1113ec7ee44eef9 wp-block-paragraph\" style=\"color:#716e6a;font-size:18px\">But the problem is, <strong>AI doesn\u2019t understand you.<\/strong> Not your values. Not your story. Not your messy, beautiful, uniquely human vision.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-c635784f9300179be9ff3e3eeca20f4c wp-block-paragraph\" style=\"color:#716e6a;font-size:18px\">So, while an AI-generated design and ad might look slick on the surface, it often <strong>lacks soul<\/strong>. It&#8217;s polished but soulless. Generic. Predictable. Almost the design equivalent of a stock photo handshake.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-2768b39b8a45f80cecf0535c5ff9e9ea wp-block-paragraph\" style=\"color:#716e6a;margin-top:0px;margin-bottom:0px;padding-top:0px;padding-bottom:0px;font-size:18px\"><strong>And your audience can tell.<\/strong> Even when they <em>can\u2019t<\/em> tell, when the output looks convincingly real, they\u2019re left with a feeling they can\u2019t explain. Something\u2019s missing. Something\u2019s off. Something looks fake or distorted. And in branding, <strong>perception is everything<\/strong>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-0647c28317d609937bf0a0f439533d3a\" id=\"h-branding-and-design-is-a-conversation\" style=\"color:#716e6a;margin-top:0px;margin-bottom:0px;padding-top:0px;padding-bottom:24px;font-size:24px\">Branding and Design is a Conversation<\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-3797491adca8586cfc42c34e9212dd0a wp-block-paragraph\" style=\"color:#716e6a;margin-top:0px;margin-bottom:0px;padding-top:0px;padding-bottom:0px;font-size:18px\">Authentic brands are <strong>human-centred<\/strong>.<br>They\u2019re built on real conversations, real experiences, and emotional understanding. When you hire a<strong>n agency or graphic designer in Melbourne<\/strong> (like, yours truly), you&#8217;re working with someone who:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-0401af28cdc311ead1df5c3d5c06adeb\" style=\"color:#716e6a;font-size:18px\">Listens to your goals and story<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-18a620f5445b0ca4b9170ede55989ca4\" style=\"color:#716e6a;font-size:18px\">Understands your local audience and industry<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-682fbea652238166447234b606c0de7c\" style=\"color:#716e6a;font-size:18px\">Translates your values into visuals that connect with real people<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-f33fee226a4fa448c58cd73a2aeaf4b4 wp-block-paragraph\" style=\"color:#716e6a;font-size:18px\">AI doesn\u2019t do that. It doesn\u2019t sit down with you. It doesn\u2019t ask \u201cwhy?\u201d It doesn\u2019t push back, challenge your assumptions, or craft a brand around lived values. What you get instead is templated output with no context, no conversation. Just a flashy answer to a question you didn\u2019t fully ask.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-c02dba44c4cde7a4011f344eaa6c90f0\" id=\"h-the-illusion-of-realness\" style=\"color:#716e6a;margin-top:0px;margin-bottom:0px;padding-top:0px;padding-bottom:24px;font-size:24px\">The Illusion of Realness<\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-865ad07c29002f04d873b81e8ba83b8d wp-block-paragraph\" style=\"color:#716e6a;margin-top:0;margin-bottom:var(--wp--preset--spacing--40);font-size:18px\">It goes deeper though. Even when AI creates something <em>visually convincing<\/em>, the minute we realise we\u2019re being \u201csold to\u201d by a machine, something breaks. Trust. Connection. Authenticity.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-af770d20ba261247e190c2bf91890602 wp-block-paragraph\" style=\"color:#716e6a;font-size:18px\">It\u2019s the difference between a real, heartfelt conversation and a pre-recorded voice message pretending to be personal. We all know that feeling when we call a company on the phone and are greeted by a recorded message. I mean, even if a real person answered the phone and said nothing but what was on their script, we&#8217;d lose interest.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-5e8d471861e0fecfb37e7bd899e1a9d1 wp-block-paragraph\" style=\"color:#716e6a;font-size:18px\">And in an age where <strong>consumer trust is everything<\/strong>, pretending to be human when you\u2019re not is a dangerous game.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-5421b833cab4de927e60388d847110c5 wp-block-paragraph\" style=\"color:#716e6a;font-size:18px\">Brands who rely too heavily on AI risk becoming, emotionally disconnected, performative rather than authentic and blandly \u201cperfect\u201d instead of imperfectly real.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-11979cbde4523ac3394ed2d785935d8f wp-block-paragraph\" style=\"color:#716e6a;margin-top:0;margin-bottom:var(--wp--preset--spacing--40);font-size:18px\">When that happens, <strong>who are we even talking to?<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-20d7408e69d10bb4d9a6676318907ad4\" id=\"h-humans-trust-humans-not-bots\" style=\"color:#716e6a;margin-bottom:var(--wp--preset--spacing--40);padding-bottom:0;font-size:24px\">Humans Trust Humans, Not Bots<\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-1469cc53c352a5d4c5230731e4593784 wp-block-paragraph\" style=\"color:#716e6a;margin-top:0px;margin-bottom:0px;padding-top:0px;padding-bottom:0px;font-size:18px\">If your brand claims to care, support, connect, empower\u2026 then it can\u2019t just be <strong>algorithmically efficient<\/strong>, it needs to be <strong>emotionally intelligent<\/strong>.People want to buy from brands that see them, understand them, share their values, speak like a real person.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-49f02ab914a40949dae9404bf8009e5f wp-block-paragraph\" style=\"color:#716e6a;font-size:18px\">When everything from your visuals to your voice is crafted by automation, your brand becomes robotic. You may still get clicks. You might even get conversions. But <strong>you lose trust<\/strong> \u2014 the kind that builds long-term loyalty. And once trust is lost, <strong>no amount of smart design can bring it back<\/strong>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-bottom:var(--wp--preset--spacing--40);flex-basis:90%\">\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-93a4213bc4da8ff6940498b418d1ee43\" id=\"h-the-answer-is-balance\" style=\"color:#716e6a;margin-top:0px;margin-bottom:0px;padding-top:0px;padding-bottom:24px;font-size:24px\">The Answer is Balance.<\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-9b7ca33da841d163ec812c9ab6496874 wp-block-paragraph\" style=\"color:#716e6a;margin-top:0;padding-top:0px;padding-bottom:0px;font-size:18px\">I\u2019m not here to launch an anti-AI protest because I still us it myself. AI isn\u2019t going anywhere and used wisely, it can be a powerful support tool in the creative process. But branding and design still needs the human element.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-c3a9f261a778b618817015f3ec0481df wp-block-paragraph\" style=\"color:#716e6a;font-size:18px\">You need a person behind the pixels. A designer or team who gets what makes your business unique, can read between the lines and inject empathy into every touchpoint. That\u2019s the difference between <em>design that connects<\/em> and <em>design that just exists<\/em>. In a world of auto-generated everything, realness is rare. And rare things stand out.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-ac1f55db60574492d338368f36b7191d wp-block-paragraph\" style=\"color:#716e6a;font-size:18px\">If you want your brand to feel genuine, earn trust, and build meaningful relationships \u2014 <strong>don\u2019t outsource it to an algorithm<\/strong>. Work with humans. Speak like a human. Design like a human.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-25e4b011dbae0e0063732a949c67d92a wp-block-paragraph\" style=\"color:#716e6a;margin-top:0;padding-top:0px;padding-bottom:0px;font-size:18px\">Because at the end of the day, <strong>branding is human-to-human<\/strong>, not bot-to-human.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"work-cta desktop wp-block-group has-border-color is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-2b6690b5 wp-block-group-is-layout-flex\" style=\"border-color:#706e6a;border-width:1px;min-height:85px;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-ad5792f7cb9b9782ec88f21e9f40833d\" style=\"color:#716e6a;font-size:24px;font-style:normal;font-weight:400\">If you need help on your next creative project, <br>contact Benj Branding &amp; Design.<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\">Book a Video Call<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"work-details-col wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-2c90304e wp-block-group-is-layout-flex\">    <div class=\"tag-links-block\">\r\n        <h2>CATEGORIES<\/h2>\r\n        <ul>\r\n                            <li>\r\n                    <a href=\"https:\/\/benj.com.au\/staging\/3143\/insights?tag=freelancing\">\r\n                        FREELANCING                    <\/a>\r\n                <\/li>\r\n                            <li>\r\n                    <a href=\"https:\/\/benj.com.au\/staging\/3143\/insights?tag=tips-tutorials\">\r\n                        TIPS &amp; TUTORIALS                    <\/a>\r\n                <\/li>\r\n                            <li>\r\n                    <a href=\"https:\/\/benj.com.au\/staging\/3143\/insights?tag=design-inspiration\">\r\n                        DESIGN INSPIRATION                    <\/a>\r\n                <\/li>\r\n                            <li>\r\n                    <a href=\"https:\/\/benj.com.au\/staging\/3143\/insights?tag=design-research\">\r\n                        DESIGN RESEARCH                    <\/a>\r\n                <\/li>\r\n                    <\/ul>\r\n    <\/div>\r\n<\/div>\n\n\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f248-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"248\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/staging\/3143\/wp-json\/wp\/v2\/insights\/1067#wpcf7-f248-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"248\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f248-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<h2> Sign up for new posts.\n<\/h2>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"name\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Name\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n<\/p>\n<p><input type=\"hidden\" name=\"mc4wp-subscribe\" value=\"1\" \/>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Submit\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div>\n\n\n        <div class=\"related-posts-block\">\r\n            <div class=\"related-posts-inner\">\r\n                <h2 class=\"playground-font\">Related Posts<\/h2>\r\n                <div class=\"related-posts-grid\">\r\n                                            <div class=\"related-post-card\">\r\n                            <!-- Custom Video Block -->\r\n                           <div class=\"custom-video-container\" data-source=\"related-post\"\r\n     data-video-id=\"uQN6raQDJcg\"\r\n     data-overlay-id=\"custom-overlay-1067\"\r\n     data-button-id=\"play-button-1067\">                                <img decoding=\"async\" class=\"video-thumbnail\" src=\"https:\/\/img.youtube.com\/vi\/uQN6raQDJcg\/hqdefault.jpg\" alt=\"Video Thumbnail\">\r\n                                                                <iframe\r\n                                    class=\"youtube-video\"\r\n                                    frameborder=\"0\"\r\n                                    allowfullscreen\r\n                                    allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\"\r\n                                    src=\"https:\/\/www.youtube.com\/embed\/uQN6raQDJcg?autoplay=0&#038;controls=1&#038;modestbranding=1&#038;rel=0&#038;fs=0&#038;iv_load_policy=3&#038;playsinline=1&#038;enablejsapi=1\"> <!-- Hide the iframe initially -->\r\n                                <\/iframe>\r\n                                <div id=\"custom-overlay-1067\" class=\"custom-overlay\">\r\n                                    <button id=\"play-button-1067\" class=\"play-button\">\r\n                                        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/11\/youtube-play.svg\" alt=\"Play\">\r\n                                    <\/button>\r\n                                <\/div>\r\n                                                            <\/div>\r\n                            <!-- Post Title -->\r\n                            <h3><a class=\"playground-font\" href=\"https:\/\/benj.com.au\/staging\/3143\/insights\/ai-ads-could-be-harming-your-brand-authenticity\/\">AI Ads Could be Killing Your Brand Authenticity<\/a><\/h3>\r\n                        <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    ","protected":false},"excerpt":{"rendered":"<p>Some people say they thrive on stress and work well under pressure. However, over time, it\u2019s not healthy to be continually driven by the pressure of deadlines or high expectations. Instead, be modest about our capacity and approach tasks with 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