Pyeongchang 2018 Olympian Results Brochure Design

CLIENT

Australian Olympic Committee

DESIGN BRIEF

This brochure design showcases the results of the Australian Olympians who competed in the Pyeongchang 2018 Winter Games. In addition, it serves as a comprehensive record of each athlete’s participation, the events they competed in, and their scores. The brochure design is both informative and visually captivating, celebrating the achievements of these athletes in a professional, engaging layout.

The brochure design is organised with athlete bios sorted by discipline, which makes it easy for readers to find the information they need. Furthermore, the Australian team’s green and gold colours are prominently used throughout, thereby ensuring the design aligns with the Australian Olympic Committee’s visual identity.

A heartfelt tribute opens the brochure for two Olympians who tragically lost their lives after the Games – Alex ‘Chumpy’ Pullin and Ekaterina Alexandrovskaya. It’s a touching reminder for readers of the lasting impact these athletes had on their community.

Exciting moments from the Games were captured by Getty Images. These include shots from the opening and closing ceremonies as well as action-packed competition moments which add emotional depth and highlight the spirit of the Games.

Finally, another great feature of the brochure design is a page dedicated to the most liked social media posts from the Games which reflect the connection between Olympians and their fans.

Overall, the brochure not only successfully blends detailed results and impactful tributes, but also incorporates engaging visuals. In doing so, it effectively encapsulates the pride, spirit, and memories of the PyeongChang 2018 Winter Games.

PROCESS & DELIVERABLES

Concept Design
Typography & Layout
Brochure Design
Finished Art