‘Coming to Fiji’ Campaign Art

CLIENT

Melbourne Storm

DESIGN BRIEF

To promote the first away game in Fiji, Melbourne Storm required a design that seamlessly combined their signature brand colours with island imagery that would inspire tourism. The design also incorporated Fijian artwork, tying into the culture and theme of the occasion. This created a unique connection between the event and the vibrant Fijian culture.

The campaign art was divided into two key messages—one to announce the event, and another to promote ticket sales. Both visuals were designed to captivate the audience, reflecting the excitement and allure of the game in Fiji.

In addition, social media campaign graphics played a crucial role in amplifying the reach of the messages. The social media ads encouraged fans to purchase tickets through a Flicket landing page, making the process as smooth as possible. Furthermore, the campaign was supported by a competition offering a chance to win a Fiji travel package by renewing club membership. This incentive added excitement and urgency to the social media campaign.

Through consistent messaging, the design not only boosted ticket sales but also cultivated enthusiasm around the event. The integration of social media graphics ensured the campaign resonated across platforms, capturing fans’ attention and motivating them to act quickly.

PROCESS & DELIVERABLES

Concept Design
Image-making
Photo-retouching
eNewsletter Design
Social Media Ads
Flicket Landing Page Design