SerendipiTea

SerendipiTea is a Melbourne based tea merchant who in partnership with Hopetoun Tearooms, was seeking a sophisticated, luxurious label that could package it's signature blend for the famous Melbourne establishment.

The design is a balance between Hopetoun Tearooms branding, interior and heritage building status and the SerendipiTea image. The production of the labels also allows white area for an overprint of the varietal.

Role: Design & Finished Art