John Moriarty Football

To establish John Moriarty Football as a key motivator of Indigenous Football Week and drive a fundraising initiative, I put together a strategy for the website that included vibrant video footage, board member and supporter information, facts, press releases and a channel to donate.

One of the key intents with designing for the Indigenous community is to weld their culture and aesthetic with contemporary Western design sensibilities so the wider community can see the contribution Indigenous art, design and culture makes in the modern world.

Agency: Balarinji
Role: Strategy, Design & Finished Art
Development: Salt Encrusted