Olympics Live is a festival of live entertainment and Olympic coverage broadcast live around the country. It took place in major capital cities, and a number of regional towns and locations. Sports clubs and community hubs were also encouraged to host their own Olympics Live event to generate participation and celebration of sport and Olympic achievement in Tokyo.
The brand identity was based on the Manga illustrative style. This formed the background to the logo and also became a tool in designs when calling out locations, times and other event information in the form of icons. The playful nature of this identity meant the illustration could be adapted or expanded upon depending on the application - such as in motion or when sport specific illustrations were more fitting.