Amaze Health Foods

Multi-Grain Flour Packaging

The first of the Amaze Health Food Gluten free range of flours. The brief was to create a label design for a flour that marketed the benefits of the product and blended a modern and traditional aesthetic. There was no existing brand identity but was developed to appear friendly, down-to-earth and communicate to an audience that was prepared to sink their hands into baking.

The orange colour was one of a set that would differentiate itself amidst subsequent product launches.

Client: Amaze Health Foods
Role: Design & Finished Art