These designs were developed to conceal the production facility and generate some local interest via the Serendipitea shopfront windows. The decals feature a history of the Serendipitea brand, it's products and general tea information to engage consumers.
SCOPE OF WORK
The shopfront windows feature a digitally printed clear film with white graphics. The graphic style reflects the artisan, historic and romantic aesthetic in the previously established identity. The windows on the side of the shop, down the mall, feature the brands history, a product listing and brand imagery to evoke the mood.