Branding, Identity, Environmental Design

Benj was commissioned by Hail Design to develop a new brand identity for the Alpine Resorts Co-ordinating Council (ARCC) - something professional, light and depicting the environment of Victoria’s alpine areas.

The logo and visual language represent the fresh, alpine mountainous terrain in colour and in form, and were both used across marketing collateral including their first publication, the Strategic Plan document for 2012 featured below.

This project involved long document layout and typesetting, image treatments and finished art.